YouTube Launches Activation Partners Program for Advertisers
YouTube has introduced the YouTube Activation Partners program, a new initiative aimed at linking advertisers and agencies with approved third-party specialists. This move comes as brands increasingly seek external support for campaign optimisation and cross-platform efficiency.
The program, launched by the world's largest streaming platform according to Nielsen, offers access to an official roster of trusted experts. These partners, meeting Google's stringent performance and quality standards, provide specialised support in media buying, strategic planning, and campaign management.
YouTube Activation Partners receive a badge recognising them as reliable collaborators. The network is set to expand in 2026, with YouTube investing in ecosystem visibility, media performance, and advertiser trust. While future expansion locations are yet to be specified, the program currently accepts rolling applications for new partners, although onboarding is temporarily paused.
YouTube's Activation Partners program aims to bolster advertiser confidence by connecting them with vetted experts. As the platform continues to grow, this initiative ensures brands have access to top-tier support for their YouTube campaigns.
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