Which region is leading in the race between Turismo Torino: Boglione and Ghigo?
In the heart of Italy's Piedmont region, Turin is gearing up for a significant shift in its tourism sector. Known as the 2025 European Capital of Smart Tourism, the city is renowned for its innovative, sustainable, and digitally transformed approach to tourism. Yet, there are developments brewing within Turismo Torino, the entity responsible for promoting and welcoming the capital, that are yet to be fully disclosed.
Recent reports suggest that the role of the president of Turismo Torino will no longer be selected by the assembly but by the Cirio administration. This change signifies a more institutional and supervisory role for the president, with a focus on overseeing the relaunch of the "fieristic-congressual" sector, which includes plans for a company to manage the Lingotto after its acquisition.
Two potential candidates for the presidency role have emerged. One is Marco Boglione, founder and president of BasicNet, the owner of brands like Kappa and Superga. Boglione, who has a background as a man of institutions, having served as president of the Film Commission Foundation, vice-president of the Industrialists' Union, Knight of Labor Merit, and named by the City as "ambassador in the world of the excellences of the Turin territory", brings a unique blend of business acumen and institutional experience to the table.
The other potential president is Enzo Ghigo, who has served as governor of the Piedmont Region, a deputy, and senator. Ghigo's political experience and current position as the president of the National Museum of Cinema could prove beneficial for Turismo Torino.
The appointment of the chief executive officer will be handled by the Municipality, who may launch a public notice for a technical figure with management skills and a tourism-related curriculum.
The Region has allocated 400,000 euros for the acquisition of shares in the entity responsible for promoting and welcoming Piedmont's capital. This investment is expected to expedite the restructuring of Turismo Torino, with the change at the top being the first action of the new governance.
The Cirio administration is also considering a young and innovative figure for Turismo Torino, aiming to inject fresh ideas into the organisation. However, specific details regarding this candidate remain undisclosed.
As for the governance reforms, a statutory modification is moving that changes the governance of the entity, introducing a president and a chief executive officer. This modification is expected to streamline decision-making processes and enhance the entity's efficiency.
The executive project for the ex Westinghouse area from Esselunga is still pending, and the Chamber of Commerce intends to speed up the acquisition of the Lingotto from Gl events in September. These developments, along with the expected restructuring of Turismo Torino, are part of the Cirio administration's vision for a "Tourism Revolution" in Turin.
While the specifics of these changes are yet to be fully revealed, it is clear that Turin is poised for a significant transformation in its tourism sector. As more information becomes available, we will continue to bring you updates on this exciting development.
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- The shifting landscape of Turismo Torino, as reported, suggests a transformation in the selection process for the president's role from the assembly to the Cirio administration, with a focus on averaging the relaunch of the "fieristic-congressual" sector, a move that aligns with the policy-and-legislation agenda of the Cirio administration.
- The upcoming leadership at Turismo Torino seems to strike a balance between finance and politics, as two potential candidates have emerged: Marco Boglione, a businessman with a background in institutions, and Enzo Ghigo, a seasoned politician with ties to the National Museum of Cinema.
- The revamping of Turismo Torino extends beyond leadership changes, as the Region has allocated funds for share acquisition and governance reforms are underway, aiming to inject finance, leadership, and innovation into the organization to drive the general-news-worthy "Tourism Revolution" in Turin.
