Unveiling the Workings of Nakedvice: A Look at the Visionaries Pioneering a New Frontier in Fashion
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Sarah Miller and Jessie Gargan unleashed Nakedvice in 2014, with a vision clear as day: to craft top-notch, wallet-friendly leather bags. Their journey has morphed from handbags into a label synonymous with timeless wardrobe staples.
These powerhouse founders have navigated the tricky path between fashion fads and classic designs, ensuring their offerings remain both trendy and enduring while giving their clients a luxury experience without breaking the bank. Carefully managing production, they keep sustainability at the forefront while maintaining style and quality.
Design is a team effort at Nakedvice, ensuring each piece carries the brand's essence. And their team's well-being? Just as essential as their innovative product line. They foster a flexible work environment that's all about balance.
Leap of Faith: The Birth of Nakedvice
Launching a business back in '14 must've been a bold move, right? The ladies behind Nakedvice tell us they were inspired by a significant market gap for high-quality leather goods that were both trendy and timeless. Initially planning on an apparel brand, they seized the moment and set their sights on handbags after recognizing their potential. And ten years on, they've nailed it!
Timeless Yet Trendy: Walking the Line
Navigating trends and keeping things classic is a dance. As a business, they need to know their customers while never forgetting the core principles that define their brand. For the Nakedvice crew, it's about observing emerging trends, selectively incorporating elements that resonate with their aesthetic, and interpreting them in a way that complements their existing collection.
Accessible Luxury: Unpacking the Nakedvice Way
Sure, we all want luxury, but let's face it, it can be a distant dream for many. Not for Nakedvice! They define accessible luxury as the opportunity to invest in well-made items that'll become wardrobe staples for years to come. Profit is important, but they never lose sight of the fact that every hard-earned penny counts for their customers.
Maintaining the balance between design trends and timelessness plays a crucial role. They ask questions like, "How will this piece mix with a customer's denim or blazer wardrobe?" Their aim is to craft items that effortlessly blend with the essentials already in customers' closets.
From Concept to Concrete: The Design Process
Inspiration surrounds us, from fleeting social media images to in-depth research. They gather ideas throughout the year, often pinning them on a mood board before deciding on an overall theme or story. Once that's nailed down, they collaborate with their design team to refine concepts, sketch initial designs, and then create samples. As the samples arrive, they expand the collection by styling new pieces and identifying areas where additional designs are needed.
Balancing Act: Healthy Work-Life for the Nakedvice Team
Nakedvice is all about balance. They pride themselves on being a flexible workplace that focuses on output rather than hours. They believe in offering a hybrid work model (home and office) to accommodate individual work styles.
Creative Juices: Keeping the Fountain Flowing
Running a business can be a whirlwind, leaving little time for creative pursuits. Sarah and Jessie advocate for setting boundaries to ensure both they and the business thrive. Blocking out time on their calendars for activities that inspire them is essential.
Future Ventures: The Nakedvice Expansion
Looking ahead, Nakedvice's founders are excited about ramping up their retail presence in Australia and crafting appealing physical spaces for customers to explore and shop. They're committed to delivering accessible luxury in every aspect of their business.
- The founders of Nakedvice, Sarah Miller and Jessie Gargan, not only focus on producing timeless leather bags but also aim to expand their brand into synonymous timeless wardrobe staples, showcasing their skill and innate understanding in diverse areas of entrepreneurship such as finance and lifestyle, including fashion-and-beauty and business.
- As they embark on new ventures, the Nakedvice team seeks to incorporate the core principles that define their brand, offering their clients a luxury experience within their affordable price range, thus maintaining their commitment to accessible luxury.
