Unveiled: The Brand That's Stealthily Captured 26 Cars in My 30-Year Automotive Journey - Illuminating My Undying Affection
In a testament to unwavering devotion, a UK resident named Bill Nunn has become Subaru's most dedicated customer, having purchased a whopping 26 cars from the manufacturer over a staggering 30-year period. Far from popular household names, these cars represent a relatively niche brand, making up just 0.12% of new car registrations last year and ranking 34th in sales by manufacturer[1].
Despite its relatively modest market presence, the Japanese automaker has built a long-standing reputation for producing practical, reliable vehicles, coupled with a few standout performance cars, particularly during its heyday in the World Rally Championship in the 1990s and early 2000s. Bill's 30-year history with the brand dates back to 1995 and hasn't wavered since[3].
His preference for the brand reaches beyond the flashy faces of industry leaders like Ford, Volkswagen, or BMW. Instead, he's found an enduring connection with Subaru, a relationship that has seen him own a diverse range of models, including various Legacy and Impreza wagons[3]. Among these, his personal favorite is the Forester SUV, a love affair that started with the first-generation model in the late 90s[3].
In April 2025, Bill added his 26th Subaru to his collection, a brand-new Forester SUV. But what keeps him coming back to this underdog brand?
Share this incredible story of loyalty and read on to find out more about Bill's enduring relationship with Subaru[1][3].
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[1] - Bill Nunn, a project manager from London, has become this car maker's most dedicated British customer by snapping up almost one new model a year on average for the last three decades.
[3] - His incredible history with the brand dates back to 1995 and he's not steered towards another marque since.
- Bill Nunn, a project manager from London, has demonstrated an unwavering loyalty towards a relatively unpopular car manufacturer, having purchased nearly one new model annually for the past 30 years.
- Despite the modest market presence of the niche brand, which ranked 34th in sales by manufacturer, Bill finds himself drawn to Subaru, a connection that has seen him own a variety of models, such as the Legacy and Impreza wagons.
- Among his collection, Bill has a special fondness for the Forester SUV, having developed this love affair with the first-generation model in the late 90s.
- In April 2025, Bill added his 26th Subaru to his collection, a brand-new Forester.
- As the automotive industry continues to evolve, Bill's preference for Subaru, over industry giants like Ford and BMW, serves as a testament to the unique appeal of this lesser-known brand in the realm of transportation and lifestyle.
- To better understand Bill's enduring relationship with Subaru, one must delve into the practicality and reliability that the brand offers, coupled with its history in the World Rally Championship, which has left a lasting impression on many like-minded car enthusiasts.
