Two previous TBWA executives found their new venture, debuting with a pro-Ukraine project as their initial undertaking.
In a groundbreaking move, a new creative agency called United Imaginations has been established by a group of industry veterans, led by Jyrki Poutanen, Henri Valtere, and Steve Brown. These three executives previously held prominent positions at TBWA\Helsinki before deciding to branch out and make a difference.
Jyrki Poutanen, the former executive creative director at TBWA\Helsinki, has taken up the position of chief creative officer in United Imaginations. Steve Brown, who served as chief content officer, creative and partner at TBWA\Helsinki for almost five years before leaving in 2017, is now the new chief information officer. Henri Valtere, who spent nearly six years at TBWA\Helsinki before leading independent agency Ivalo, has been appointed as the new chief executive officer.
The formation of United Imaginations comes in response to the ongoing invasion of Ukraine by Russia. The agency's primary project is aimed at combating Russian propaganda and promoting truth and transparency in the media. The details of this initiative are yet to be fully disclosed, but the agency's founders have expressed their commitment to making a significant impact in the fight against disinformation.
The creative industry is abuzz with the news of this new agency, which promises to bring fresh perspectives and innovative solutions to the table. With a team of experienced professionals at the helm, United Imaginations is poised to make a significant impact in the advertising world and beyond.
As the agency embarks on this ambitious project, the world watches with anticipation, hoping for a positive change in the face of global challenges. United Imaginations' commitment to truth and transparency is a beacon of hope in an increasingly complex and uncertain world.
United Imaginations, in its debut, has strategically positioned its team, with Jyrki Poutanen as the chief creative officer, Steve Brown appointed as the new chief information officer, and Henri Valtere as the chief executive officer. The agencys primary focus is on finance, aiming to combat Russian propaganda in the media, as a response to the ongoing political issue of the invasion of Ukraine by Russia. The creative industry sees this new agency as a potential game-changer, offering fresh perspectives and innovative solutions in the business sector beyond advertising. The general-news landscape is eagerly awaiting United Imaginations' impact, viewing their commitment to truth and transparency as a promising beacon in an increasingly complex world.
