Turkish organic drinks will broaden their availability in Korean retail stores following a significant introduction in Japanese markets
Elite Naturel, a Turkey-based producer of organic and natural beverages, has made its second major entry into the Asian market under the Costco umbrella. The company, which specializes in health-oriented beverages, is poised for growth as the market for organic beverages is projected to reach $42.56 billion in 2024.
The new supply agreement with Costco Wholesale's South Korea operations aims to expand Elite Naturel's presence in the Asia-Pacific market. This strategic partnership is expected to contribute positively to Elite Naturel's revenue and profitability.
Grand View Research predicts the organic beverage market will experience growth between 2025 and 2030. The projected growth rate (CAGR) for the overall organic beverage market from 2025 to 2030 is about 7.26%.
Individual segments like organic tea and organic wine are projected to grow faster, reflecting increasing consumer demand for health-conscious, sustainable, and natural beverage options. Specifically, the organic wine market is projected to have a CAGR of 10.4%, with a projected value of $21.48 billion by 2030. The organic tea market, on the other hand, is expected to have a CAGR of 16.6%, growing from $704.7 million in 2024 to $1.77 billion by 2030.
Elite Naturel, a publicly traded company listed on Borsa Istanbul (ticker: ELITE), operates in a market that is poised for rapid growth. Costco, with its extensive global network of over 8,751 stores and more than $242 billion in annual revenue, provides a significant platform for Elite Naturel to strengthen its foothold in the Far East's growing consumer segment for organic beverages.
This partnership supports Elite Naturel's broader growth strategy across Asia, as the company reported an annual revenue of ₺1.75 billion ($43 million) in 2024. The company's expansion into the Asian market under the Costco umbrella is a testament to its commitment to meeting the growing demand for organic and natural beverages worldwide.
- Elite Naturel, a Turkish company listed on Borsa Istanbul (ticker: ELITE), is expanding its presence in the Asia-Pacific market with Costco Wholesale's South Korea operations.
- The company specializes in health-oriented beverages and aims to contribute positively to its revenue and profitability with this strategic partnership.
- The organic beverage market is projected to grow significantly, with a CAGR of 7.26% from 2025 to 2030, according to Grand View Research.
- Elite Naturel's expansion into the Asian market under the Costco umbrella is a demonstration of its commitment to meeting the growing global demand for organic and natural beverages, particularly in food-and-drink, lifestyle, and investing sectors.
