Toyota Debuts Adventure Lineup at SEMA024 for Surfing, Driving, Off-Roading, Tailgating, and Drifting Activities
At this year's Specialty Equipment Market Association (SEMA) show, Toyota showcased its commitment to performance and adventure with a variety of innovative builds and concepts.
The highlight of Toyota's display was the Land Cruiser ROX (Recreation Open eXperience), an all-new open-air concept that underscores Toyota's focus on lifestyle and off-road adventure. The Land Cruiser ROX combines rugged capability with an open-air design, making it suitable for outdoor recreation.
Other notable entries included the #84 Tacoma TRD ProRunner Race Concept, co-designed with Jimmie Johnson, which was built for Baja and featured race-ready modifications. The RAV-X Concept, inspired by the Dakar Rally, enhanced the off-road potential of the RAV4 for thrill-seeking off-road enthusiasts.
Toyota's adventurous spirit was also reflected in custom builds such as a unique purple Toyota truck, which stood out for its distinct design and features. The 94 Toyota Drift Truck, a fusion of American minitruck and Japanese drift culture, added a touch of pink to the show with its drift-ready build.
The 4Runner TRD Surf Concept, inspired by Southern California's surf culture, was designed for beach-loving adventurers. The Ultimate Tailgate Tundra, a new concept from Toyota, aimed to enhance tailgating experiences with five massive 55-inch TV screens and a sprawling 185-square-foot canopy.
Toyota's SEMA showcase relied heavily on their accessory lineup, which included the TRD Forged Billet Upper Control Arm Kit and a wide variety of Toyota Associated Accessory Products (AAP) add-ons. These accessories were designed to push the envelope and turn Toyota models into adventure-ready vehicles.
The Suprabird Tribute, a GR Supra blending the style of Richard Petty's '69 Superbird, was another standout entry. The GR86 Rally Legacy Concept, a rally machine inspired by Toyota's rallying roots, combined the GR86 body with the GR Corolla's turbocharged powertrain and GR-FOUR AWD drivetrain.
Mike Tripp, group vice president of Toyota Division Marketing, stated that the brand aims to amplify performance and adventure. Toyota's presence at SEMA 2024 was a testament to this goal, showcasing a lineup designed to appeal to gearheads and adventure seekers alike.
In summary, Toyota's 2024 SEMA display highlighted its adventurous spirit through concept vehicles like the Land Cruiser ROX, customized trucks with standout designs, and a showcase of performance-driven builds. These innovations underscore Toyota's dedication to pushing the boundaries in the outdoor and performance vehicle segments.
The diverse array of vehicles at Toyota's 2024 SEMA display, including the Land Cruiser ROX and the #84 Tacoma TRD ProRunner Race Concept, underscores the brand's commitment to both the automotive and sports industries. Moreover, the Suprabird Tribute and the GR86 Rally Legacy Concept symbolize Toyota's active engagement in the finance sector, through partnerships with entities like Richard Petty and Toyota's rallying roots, respectively.
