Top-tier football clubs are earning unprecedented high-value contract sums from their jersey sponsorships during the current season
Top Premier League Clubs Secure Record Kit Deals for 2025-26 Season
The 2025-26 Premier League season is set to break records as the top clubs secure lucrative kit deals with various sportswear brands. The highest-earning clubs and their suppliers are as follows:
- Manchester United - Adidas (£75 million annually)
- Manchester City - Puma (£65 million annually)
- Liverpool (new deal with Adidas) - Exact figure N/A, but significantly higher than their previous £30 million deal with Nike
- Chelsea - Nike (£60 million annually)
- Arsenal - Adidas (£60 million annually, may renew)
- Tottenham - Nike (£30 million annually)
- Everton - Hummel (£8 million annually)
- Newcastle United - Castore (£6.5 million annually)
- West Ham - Umbro (£5 million annually)
- Crystal Palace - Macron (£4 million annually)
Manchester United's deal with Adidas is the most lucrative, worth £75 million per year and running until 2035. Manchester City’s kit deal with Puma is the second highest at £65 million annually, valid through 2029. Liverpool have just transitioned from a £30 million per year Nike deal to a new Adidas deal starting 2025-26. The new deal is expected to significantly increase their earnings, although the exact figure has not been officially disclosed as of August 2025.
Aston Villa secured a first-ever deal with adidas last year. However, they ended their deal with Castore prematurely due to complaints from players about the fabric soaking up too much sweat.
Smaller clubs like Everton, Newcastle, West Ham, and Crystal Palace earn between £4 million and £8 million annually.
In addition to these kit deals, sponsors can now pay extra to have their logos on sleeves in addition to their names on the front of the shirt. Notable sponsors include Manchester City (Etihad Airways), Manchester United (Qualcomm Snapdragon), Arsenal (Emirates), Newcastle United (Sela), and Liverpool (Standard Chartered). Chelsea currently does not have a sponsor.
The most popular kit maker is the German sportswear giant adidas, which has deals with eight Premier League clubs. Other brands partnering with Premier League clubs include Puma, Nike, Hummel, Castore, Umbro, and Macron.
The total earnings from kit deals for the top 20 Premier League clubs this season is estimated to be around £563 million, with most of the total going to the ten biggest clubs. The Leeds United kit deal with adidas is worth £5 million a year, while Sunderland's kit deal with Hummel is £500,000. Liverpool, with their new ten-year contract with adidas, is estimated to earn £100 million annually, significantly increasing their earnings. Adidas will give Liverpool a flat fee of £60 million per season, plus royalties on all net sales.
- European-leagues, especially the Premier League, have witnessed a surge in finance from business partners, with sports brands like Adidas, Puma, and Nike securing high-value kit deals.
- Football clubs in the Premier League, such as Liverpool, Manchester United, and Manchester City, have lucrative deals with sportswear brands, some ranging up to £100 million annually.
- In the world of football business, various sportswear companies, including Adidas, Puma, and Nike, have expanded their presence in European leagues, partnering with clubs to provide kits and generate substantial revenue.
