"The 'Golden Apple' chain expands its reach to the East, marking the opening of a new store in Riyadh"
In the bustling markets of the Middle East, a new player is making its mark – the Russian beauty retailer, "Golden Apple." Already operating successfully in Dubai and Doha, the retailer has recently announced plans to expand further, with the opening of a second flagship store in Saudi Arabia in 2026.
The first store in Saudi Arabia, located in Jeddah, began operations in spring 2025. With the upcoming opening in Riyadh, "Golden Apple's" total trading area in the Middle East will reach 7,000 sq.m. This will be the company's fourth outlet in the region.
Ivan Kuzovlev, a co-founder of the Ural retailer "Golden Apple," is emphasizing the retailer's focus on creating a platform for exporting Russian goods. The retailer's strategy combines quality, innovation, and affordable pricing, making it an attractive destination for consumers in the region.
The retailer's commitment to affordability is a key part of its strategy. In the last six months, the number of brands has doubled, and the retailer's focus on increasing the recognition of Russian brands is evident. The number of Russian cosmetic brands in "Golden Apple's" Middle East assortment has grown to 50.
"Golden Apple" is not just stopping at Saudi Arabia. The retailer is planning to open a store in Dubai, in addition to its existing stores, as part of its continued expansion in the region. The retailer plans to continue expanding its assortment and presence in the Middle East, aiming to bring more Russian brands to the region's consumers.
Despite the lack of publicly available details about the retailer's expansion strategy, it's clear that "Golden Apple" is making a significant impact in the Middle East. Sales have increased by more than 30% during this period, indicating a strong consumer response to the retailer's offerings.
As "Golden Apple" continues to grow, it's exciting to see what the future holds for this dynamic retailer and the Russian brands it represents in the Middle East.
- The Russian beauty retailer, "Golden Apple," aiming to bring more Russian brands to the region's consumers, will open a store in Dubai, expanding its presence in the Middle East's retail industry.
- The retailer's strategic focus on affordability and increasing the recognition of Russian brands, as demonstrated by the doubling of brands in the last six months and the growth of Russian cosmetic brands to 50 in its Middle East assortment, will likely influence the finance sector with potential increased revenue and market share.
