The affluent advertising company, The Richards Group, forms an alliance with a top-tier DEI specialist firm to shape its future in diversity, equity, and inclusion.
Lauren Tucker, the founder and CEO of strategic management consultancy Do What Matters, has been instrumental in helping agencies such as The Martin Agency and Periscope understand their current location and chart a course for improvement. Tucker, an honorary fellow at the University of Wisconsin, uses an analogy of using GPS to describe the way forward for an agency, helping them understand where they are currently and navigate towards a better direction.
Tucker's consultancy focuses on helping agencies find and resolve root issues that hinder agency inclusion. She has aided The Martin Agency and Periscope in navigating historical issues and addressing inclusion shortcomings in the advertising industry.
With a PhD in mass communications from the University of Wisconsin, Tucker has extensive experience in finding and resolving root issues that hinder agency inclusion. Her consultancy uses this experience to help agencies navigate historical challenges and maintain momentum in the right direction.
Despite a lack of publicly available information on the companies that Tucker's consultancy has supported in the past, her work with The Martin Agency and Periscope demonstrates the impact that Do What Matters can have in helping agencies address their inclusion shortcomings and move forward.
In summary, Do What Matters is a strategic management consultancy that helps agencies understand their current location, navigate historical challenges, find and resolve root issues that hinder agency inclusion, and maintain momentum in the right direction. With the help of Tucker's expertise, agencies can chart a course for improvement and move towards a more inclusive and equitable future.
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