Strengthening the Winning Alliance Between Brands and Agencies: Key Factors for Success
Building a successful partnership between brands and their agency partners today is more vital than ever. But what aspects matter most when a brand teams up with an agency, and how can agencies fortify their partnerships with brands?
Trust plays a significant role in powerful brand-agency relationships. As Dara Treseder, Autodesk's chief marketing officer, remarked, "Agencies earn trust by being there with me in the trenches, and both parties must trust each other." Kate Higgins, the chief growth officer at Opinionated, added, "We need to trust them just as much as they trust us."
An essential aspect of a strong relationship is understanding the brand's business. As Cheryl Gresham, the CMO and vice president of marketing at Verizon, stated, "They should understand the challenges that we're facing and what motivates us."
For detailed suggestions and insights from industry leaders, watch the enclosed video below.
Additional Insight: When evaluating potential agency partners or aiming to strengthen existing partnerships, a few significant factors and strategies are crucial. Brands often consider agencies that share similar goals and values, possess complementary capabilities, and display a willingness to invest time and resources.
On the other hand, agencies can foster stronger partnerships by defining clear goals, developing an ideal partner profile, communicating effectively, formalizing partnership agreements, and emphasizing collaboration and adaptability. Good practices for successful partnerships include utilizing strategic partnerships, focusing on mutual growth, and regularly analyzing results.
This image illustrates tips and insights on building successful brand-agency partnerships.
- To build successful brand-agency partnerships, brands often attempt to collaborate with agencies that share similar goals and values, and display a willingness to invest time and resources.
- Agencies can fortify their partnerships with brands by defining clear goals, developing an ideal partner profile, communicating effectively, formalizing partnership agreements, and emphasizing collaboration and adaptability.
- Brands must understand the business of the agency, as they should comprehend the challenges the brands face and the motivations that drive them.
- Trust plays a crucial role in powerful brand-agency relationships, with both parties needing to trust each other, as observed by Autodesk's chief marketing officer, Dara Treseder.
