Strengthening its European presence, Stagwell moves forward with an acquisition of Sidekick.
Rewritten Article:
Dive into the latest news, as advertising powerhouse Stagwell — home to creative agencies like 72+Sunny and Anomaly — takes a stride forward with the acquisition of Sidekick, a collective of specialist agencies. This acquisition will see Sidekick merge into Stagwell's consultancy division, Allison.
Sidekick, a three-year old powerhouse with a team of 40 based in London, will beef up Allison’s brand narrative and creative production might. With a focus on experiential and digital storytelling, branded content, and a star-studded clientele boasting the likes of Amazon, NBA, Deliveroo, Budweiser, BT, and Stella Artois, this acquisition promises to shake things up in the creative sphere.
The Sidekick saga began with the merger of experiential agency Kreate and content agency Many Makers. With founders Duncan McCaslin and Ollie Burgoyne steering the ship as managing directors, they'll now sail alongside Allison's European management team.
While specifics regarding Sidekick's abilities are sparse, Stagwell's empire extends far beyond acquired agencies. With capabilities spanning the entire marketing landscape, it includes the Stagwell Marketing Cloud — a one-stop shop for data-driven solutions, AI tools to simplify complex data, and features to shield clients' reputations. Meanwhile, its PRophet Comms Tech Suite offers AI and human-powered software and services for journalist and influencer discovery, management, and content generation.
Stagwell's food for thought roster includes bignames like Google, Lenovo, Mastercard, Qualcomm, Salesforce, Target, and Visa. As we eagerly await updates on the newfound partnership, stay tuned for further developments in the realm of creative marketing.
- This acquisition of Sidekick by Stagwell will significantly expand the company's capabilities in business and finance sectors, as Sidekick's focus on experiential and digital storytelling will complement Stagwell's existing marketing landscape.
- With its acquisitions like Sidekick, Stagwell is posited to make a substantial impact on the creative business world, given its extensive clientele that includes technology giants like Google, Lenovo, and Mastercard, as well as its AI tools and data-driven solutions aimed at improving finance and marketing strategies.
