Strategies of OFX for Small and Medium Businesses: CEO Skander Malcolm Discusses H1 2025 Results
OFX Launches New Platform to Boost B2B Offerings
In a bid to expand its presence in the business-to-business (B2B) sector, OFX, a leading international money transfer provider, has launched the New Client Platform (NCP) for Australian corporations. The platform, unveiled in June 2025, offers borderless transactions and global spend management, aiming to introduce new income streams.
The NCP is a strategic move to capitalise on opportunities in the growing B2B market and is a significant step in OFX's long-term strategy to focus more on this sector. The platform is designed to cater to small and medium-sized businesses (SMBs), a key part of OFX's approach to its product offerings.
The launch of the NCP comes amidst a challenging macro environment, as OFX reported a decline in fee and trading income and net operating income for the first half of 2025. The company cited market conditions that fell short of expectations as a major headwind. Despite this, OFX's Enterprise segment continued to grow, with revenue up 6% year-on-year (YoY) to A$4.4m, achieving a three-year compound annual growth rate of 24.5%. The Corporate segment also saw significant growth, with regional revenue for Europe increasing by 77.6% YoY.
The NCP is intended to support OFX's mission to provide innovative solutions for businesses in the global market. The platform offers financial operational tools that enhance smart cost-cutting without slowing growth. It automates payments, expense tracking, and approvals, providing real-time financial control and improving efficiency. This helps businesses optimise resources while maintaining expansion momentum.
OFX supplies global business accounts, multi-currency payments to over 180 countries, currency risk management solutions like forward contracts to lock in exchange rates, and corporate cards with spend management features integrated with accounting and HR software. These features enable better financial visibility and risk reduction for SMBs operating internationally.
The NCP is expected to help OFX expand its presence in the B2B sector and is anticipated to contribute to OFX's revenue stream. However, there is uncertainty about the near-term revenue outlook due to macro volatility and competitive pressures.
In a conversation with CEO Skander Malcolm, insights were revealed into how OFX is addressing the needs of SMBs in its services. The company is focusing on enabling SMBs to expand internationally by addressing currency risks via forward contracts and foreign currency accounts. This helps businesses better manage cash flow and budgeting when engaging in global markets.
In summary, OFX’s approach combines heavy investment in technology and go-to-market capabilities with an emphasis on financial operational efficiency and FX risk management tailored to SMBs' needs. While near-term profitability faces risks from economic and competitive factors, the long-term strategy centers on expanding the B2B customer base through platform innovation and comprehensive cross-border financial services designed to support sustainable international business growth.
[1] OFX H1 2025 Results Press Release [2] OFX Corporate Website: Services for SMBs [3] OFX CEO Interview: Navigating Challenges in the SMB Space [4] OFX Whitepaper: Managing Currency Risk for SMBs
The New Client Platform, a strategic move by OFX, aims to capitalize on opportunities in the B2B market by introducing financial operational tools for small and medium-sized businesses (SMBs). These tools are designed to enhance smart cost-cutting without slowing growth through the automation of payments, expense tracking, and approvals.
By providing global business accounts, multi-currency payments to over 180 countries, currency risk management solutions like forward contracts to lock in exchange rates, and corporate cards with spend management features integrated with accounting and HR software, OFX is positioned to expand its presence in the B2B sector and contribute to its revenue stream, despite uncertainty about the near-term revenue outlook.
