Social Media's Role in Generating Hype for Netflix's "Squid Game" Season 2
Social Media's Role in Generating Hype for Netflix's "Squid Game" Season 2
Netflix's highly anticipated sequel to Squid Game, titled Season 2, is currently garnering significant attention, suggesting it will be another blockbuster hit like its predecessor.
All seven episodes of Squid Game Season 2 were released on the streaming platform on Thursday. The Golden Globes stirred excitement among fans more than three weeks ahead of the season's release when it was nominated for Best Television Series – Drama by the organization.
According to social media analytics provider Sprout Social, between November 20 and December 20, there were a total of 3.1 million social media engagements, including likes, comments, and shares. These engagements had the potential to be viewed by as many as 5.19 billion people.
Sprout Social compiled this data from searches related to "Squid Game" and its second season, or similar phrases. These searches took place on various social media platforms such as X, YouTube, Reddit, and Tumblr.
The Season 2 teaser trailer on YouTube has garnered 19 million views in the past month. The official trailer, which can be found below, has reached 11.2 million views since it debuted on YouTube on November 26.
The day after the debut of the official trailer, there were 11,576 mentions of Squid Game Season 2 on social media. This represented a 129% increase in conversation volume compared to the daily average, according to Sprout Social.
Influencer marketing also played a significant role in promoting Squid Game Season 2 on social media. Sprout Social's influencer marketing platform reported that a brand collaboration with the language education platform DuoLingo resulted in 10.1 million views and a 3.88% engagement rate on Instagram. On TikTok, the collaboration yielded 13.6M views and a 7.25% engagement rate, far surpassing industry benchmarks.
DuoLingo's goal was to teach viewers Korean, enabling them to watch the series without subtitles. Layla Revis, Vice President of Social, Content, and Brand Marketing with Sprout Social, praised the collaboration for turning passive viewers into active participants in the series.
Squid Game Season 2, which stars Lee Jung-jae, Lee Byung-hun, Wi Ha-jun, and Gong Yoo, is now streaming on Netflix.
Here's the official trailer
Here's the teaser trailer
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- Lee Jung-jae, along with Lee Byung-hun, Wi Ha-jun, and Gong Yoo, are among the stars featured in the highly anticipated Netflix series, "Squid Game" Season 2.
- Fans are eagerly waiting for updates on how many episodes are there in squid game season 2, as they've already devoured the first season of this thrilling Netflix drama.
- If you're one of those fans, you might be interested to know that according to Sprout Social, there were over 3.1 million social media engagements related to "Squid Game" and its second season between November 20 and December 20.
- After the release of the official trailer on Netflix, squid game netflix started trending on several social media platforms, including Twitter and TikTok, with influential personalities like Lee Jung-jae and Wi Ha-jun contributing to the buzz.