Shineray unveils the updated M7 model - initial images revealed
The Belarusian market has a new addition to its light commercial vehicle (LCV) offerings with the introduction of the Shineray M7. Designed to cater to the needs of small businesses, entrepreneurs, and private individuals, the Shineray M7 provides an affordable, versatile, and capable transport solution.
Key Features of the Shineray M7
The Shineray M7 offers a reliable gasoline or diesel engine option, balancing fuel efficiency with adequate power. It boasts moderate towing and payload capacities, making it suitable for various commercial needs. The vehicle's compact size and practical cargo bed support payloads typically around 1 to 1.5 tons.
The M7 comes with multiple body options or configurations to cater to different business needs. Its modern styling, combined with simple, rugged construction, aims for ease of maintenance and reliability. Inside the cabin, essential comfort and convenience features are tailored for drivers spending extended time on the road. Basic safety provisions, including ABS and airbags for driver and passenger, reflect the vehicle’s utility focus.
Advantages in the Belarusian Market
The Shineray M7 offers competitive pricing, often undercutting more established brands, making it a popular choice for small businesses with limited budgets. With growing dealer and service networks in Belarus, obtaining parts and repairs is increasingly convenient. Its smaller engine and lightweight construction translate to better fuel economy compared with larger or older commercial vehicles. Its size and maneuverability make it well-suited for city driving and tight urban environments, a key advantage over larger vans and trucks.
Comparison with Other Segment Offerings
The Shineray M7 generally offers lower upfront costs than European or Japanese LCVs available in Belarus. While many competitors may offer premium features, higher payloads, or specialized configurations, the M7’s flexibility in configurations and body styles is solid for the segment, though not exceptional. Its towing capacity may lag behind competitors with more robust diesel engines, but it is suitable for small trailers and light-duty applications.
Shineray M7 in Belarus
The Shineray M7 is locally assembled in Belarus at the "Yunison" plant near Minsk. LLC "Lakshuri Motors Group" is the official representative and exclusive distributor of the Shineray brand in Belarus. The recommended retail price of the cargo-passenger configuration of the Shineray M7 is Br77,400. LLC "ParadAuto" is the official dealer of Shineray in Minsk.
Approximately 500 units of the Shineray M7 are planned to be produced and sold within the first year after launch. The production plan targets small businesses, large companies, government institutions, and private individuals. The vehicle's high maneuverability, due to its compact width of just 1.7 m, is another key advantage in the Belarusian market.
The Shineray M7 offers additional options such as daytime running lights and heated, adjustable mirrors for the Belarusian market. A distinctive feature of the new Shineray M7 variant is the inclusion of two front airbags. The vehicle also features Bluetooth hands-free connection, multimedia with an 8-inch screen, and USB input. The Shineray M7 comes with technical specifications including ABS, EBD, EPS, air conditioning, rearview camera, parking sensors, electric window lifters, central locking with remote control.
The Shineray M7's restrained European design, both in its interior and exterior, appeals to budget-conscious buyers in Belarus seeking a no-frills, versatile light commercial vehicle with good fuel economy and reasonable towing for light loads. While it may not match premium competitors in towing power or cabin amenities, its affordability and local support make it a strong contender in the entry-level commercial vehicle segment. It suits small-scale logistics, deliveries, and tradespeople looking to maximize value and minimize operating costs.
- The Shineray M7, locally assembled in Belarus, is an affordable entry-level commercial vehicle that caters to small businesses, particularly those with limited budgets in the finance industry.
- The vehicle's unique features, such as its compact size, efficient gasoline or diesel engine, and versatile body options, make it a suitable transport solution within the automotive industry, especially for businesses in the transportation sector.
- The Shineray M7 is well-suited for small businesses and private individuals in the Belarusian market due to its competitive pricing, better fuel economy compared to larger vehicles, and high maneuverability, which is crucial for urban driving.
