Sex toys manufacturer Fun Factory in Bremen changes hands - new owner injects millions in investment
Hop on the Fun Train, Baby!
Ever heard of Fun Factory? Since 1996, this vibrant crew, nestled in Bremen's Hohentorshafen, has been shaking things up in the adult toy biz with their colorful playthings. Starting October 1, the Game's Afoot as founder Dirk Bauer hands the reins to another industry heavyweight.
Fun Factory's innovative streak, from pioneering the first rechargeable toy to introducing medical silicone, has set the bar high in the erotic realm, shattering stigmas left and right. Their kinky creations are renowned for their lively aesthetics. But that's not all, my friend—with a vision of producing the world's best sex toys, Fun Factory has left their mark on the industry.
New Players on the Block
So, who's the new kid moving in? Drumroll, please! In a swanky asset deal, Triple A GmbH—the gang behind erotic online behemoth Eis.de—has scooped up Fun Factory's entire product line, patents, designs, and trademarks, along with their inventory. And it's not just a simple high-five—their record-breaking order, worth a cool €15 million, seals the deal.
Ring the Cash Register, Big Time!
CEO Sven Pelka spills the deets: Triple A is pouring a high double-digit million figure into the beloved Fun Factory brand. Heir to the throne? Yup, pelvic pleasure products made in Deutschland! Expect to see some major patent portfolio upgrades, new toys popping up like springtime daisies under Fun Factory's moniker, and ink dried on plenty of pre-orders.
Saying Goodbye to the Cockpit
But alas, it's adieu from Dirk Bauer, the pioneering founder and outgoing CEO of Fun Factory GmbH. He's seen his little dream become a powerhouse in the erotic industry and is confident Triple A, the right fit for the sale, will keep the brand thriving in the premium segment.
But hey, you never know—maybe he'll make an appearance at the world's kinkiest toy fair? One can only hope, right?
Enrichment Data:The new owner of Fun Factory, the Bremen-based sex toy company, is none other than the duke of distribution himself—Wescom Group. This powerhouse is known for its logistical prowess, top-notch manufacturing capabilities, and an expansive global network[1]. Regarding the future plans for the Fun Factory brand, though specifics weren't readily available in the search results, given Wescom Group’s rep, it's likely they've got big plans to expand Fun Factory globally and beef up production capabilities[1].
In the world of adult toys, the Wescom Group, a logistics powerhouse known for its global network and manufacturing capabilities, is now the new player in the game, poised to expand Fun Factory's reach and beef up production following a significant acquisition. The financial aspect of the deal is substantial, with Triple A investing a high double-digit million figure into the Fun Factory brand, marking a major finance move in the retail segment of the adult toy industry.
