Serie A Explores Media Unit to Boost Income, JPMorgan Show Interest
Serie A is exploring a new revenue stream by considering the formation of a media unit. This move aims to generate more income from media rights and attract external investors. JPMorgan, a global financial services firm, is among those showing interest in financing this project.
JPMorgan's plan involves using Serie A's media rights as collateral for financing. This approach is a departure from their previous involvement in the European Super League project in 2021, which faced widespread criticism and ultimately collapsed.
The bank's interest in Serie A is seen as an attempt to revisit a soccer-focused financing deal after the European Super League project's failure. Serie A clubs are expected to assess the interest of various banks in the coming weeks. Besides JPMorgan, other financial institutions like Goldman Sachs and the Italian bank Intesa Sanpaolo have also expressed interest. Intesa Sanpaolo has offered around €500 million in financing, while JPMorgan is prepared to provide between €700 million and €1 billion to support the creation of Serie A's media unit.
Serie A's exploration of a media unit to boost income and attract investors is underway. JPMorgan's involvement, while drawing less scrutiny than their previous European Super League project, still requires thorough assessment by Serie A clubs. The coming weeks will see clubs evaluating offers from various banks, with JPMorgan, Goldman Sachs, and Intesa Sanpaolo among the interested parties.
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