SBK Becomes Official Sponsor of Huddersfield Town for the 2025-2026 Season
Huddersfield Town AFC Partners with SBK for 2025/26 Season
Huddersfield Town AFC has announced a new partnership with SBK, making them the club's Official UK Betting Partner for the 2025/26 season. The deal, brokered by Strive Sponsorship, marks a strategic move for both parties, focusing on traditional sponsorship rights, content creation, and fan engagement initiatives.
As a sports betting platform, SBK specialises in sports betting without offering casino games, roulette, or bingo. They operate under the mantra "sports betting for sports fans" and pride themselves on offering competitive sports betting odds powered by the Smarkets exchange. One unique feature of SBK is a price comparison tool that compares odds with the top seven UK bookmakers, enhancing betting transparency for fans.
Adam Baylis, SBK's Managing Director, expressed optimism about supporting Huddersfield Town and its fans throughout the season. He also praised the club's recent victory over Leyton Orient. Dan Wilczynski, Huddersfield Town's Business Development Manager, welcomed SBK and expressed pleasure with the partnership.
The partnership will result in a variety of joint activations, including a new SBK-sponsored podcast and exclusive interviews with coaches. SBK's branding will be featured across Huddersfield Town's home stadium, the Accu Stadium.
This partnership reflects Huddersfield Town’s aim to collaborate with a betting brand specialised solely in sports, aligning with the club's engagement with its fan base for 2025/26. SBK has a history of sponsoring sports clubs, including AFC Bournemouth and Hibernian FC. Last year, they penned a sponsorship agreement with Hibernian FC.
The partnership with Huddersfield Town aligns with SBK's long-established tradition of supporting sports. Besides this partnership, SBK has also become AFC Bournemouth's official training wear sponsor for the 2025/26 season. Huddersfield Town has also signed partnerships with TOG24 and Roche AV Pro.
SBK is the sports betting arm of Smarkets, a company focused on offering premium experiences to sports fans. They offer no casino gaming but instead provide players with some of the best prices on the market due to their Smarkets-powered odds.
[1] Huddersfield Town AFC announces SBK as Official UK Betting Partner for 2025/26 season [2] SBK Becomes Huddersfield Town AFC's Official UK Betting Partner for 2025/26 Season [3] Huddersfield Town AFC and SBK Announce Partnership [4] Huddersfield Town AFC and SBK Partner for 2025/26 Season [5] SBK and Huddersfield Town AFC Partner for 2025/26 Season
[1] The English football club Huddersfield Town AFC has entered a partnership with SBK, making SBK the club's official UK betting partner for the 2025/26 season.[2] For the 2025/26 season, SBK, a well-renowned sports betting platform, becomes the official UK betting partner of Huddersfield Town AFC.[3] In a strategic move for both parties, Huddersfield Town AFC and SBK announce a partnership focusing on sponsorship rights, content creation, and fan engagement initiatives for the 2025/26 season.[4] SBK, the sports betting arm of Smarkets, and Huddersfield Town AFC have formed a new partnership that will last for the 2025/26 season.[5] Huddersfield Town AFC’s collaboration with SBK marks a shift in the sports industry, with a focus on sports betting and engagement with its fan base for the 2025/26 season.
