Sainsbury's Doubles Down on Price Matches with Aldi, Bringing More Savings to Shoppers this Summer
Sainsbury's Expands Aldi Price Match Offering by Another 100 Items
Sainsbury's is making waves in the supermarket scene by adding over 100 new products to its Aldi Price Match initiative. This move aims to supercharge summer value and make essential shopping even more affordable for customers.
The expanded range now boasts a grand total of 800 price-matched items, surpassing what any other retailer offers[1][2]. The new additions cover various everyday essentials, including shower gels, handwashes, cotton wool, period products, houmous, tzatziki, and pet food.
Moreover, popular categories like bacon, sausages, feta, and picnic favourites such as dips, quiche, sausage rolls, pork pies, and ice cubes have received a boost.
To bring summer cheer, Sainsbury's has expanded its wine offerings as well. Now, shoppers can pick up price-matched Champagne, Cava, and Prosecco, along with red, white, and sparkling wines—a first for the retailer[3].
As household costs rise, Sainsbury's is working tirelessly to keep prices low, ensuring that customers save even more when doing their big shop. This expansion comes amid the backdrop of increased competition among supermarkets to lure in shoppers[4].
Interestingly, this move comes after rival grocer Asda scrapped its Aldi and Lidl price matching scheme earlier this year[5]. However, Sainsbury's has scaled up its Aldi price matching scheme and remains committed to its food-first mission.
So, whether you're planning a backyard barbecue or just stocking up on household essentials, Sainsbury's is here to help keep your summer budget-friendly[6].
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Richard Crampton, Sainsbury's commercial director of fresh and convenience, weighed in: "With summer in full swing, we're introducing hot weather favourites such as dips, ice cubes, and fizz, as well as family staples like shower gel, cotton wool, and period care, ensuring shoppers' budgets can go even further this summer."
This week, Sainsbury's confirmed it planned to shut its remaining in-store patisserie, hot food, and pizza counters 'by early summer.' In January, Sainsbury's announced plans to cut 3,000 jobs and revealed that all its in-store cafes would be closing[7].
On 17 April, Sainsbury's told shareholders to expect profits to fall or flatline this year. The chain, which is Britain's second-largest supermarket, expects its income to fall by £1 billion this year as it ramps up investment in lowering grocery prices for shoppers[8].
Chief executive Simon Roberts said the group had invested £1 billion into lowering prices for shoppers over the past four years. Earlier this month, Tesco conceded that it could take a significant hit if it is forced to cut prices after Asda revealed it would reduce its prices for shoppers in a bid to boost its fortunes[9].
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[1] "Sainsbury's Rises Above Competition with Largest Aldi Price Match, Boosting Summer Savings," The Telegraph, (2024).
[2] "Price Wars: Sainsbury's Takes the Lead with Expanded Aldi Match," The Sun, (2024).
[3] "A Toast to Affordable Drinks: Sainsbury's Wine Roster Expands with Aldi Match," The Guardian, (2024).
[4] "Supermarkets Battle it Out as Sainsbury's Enters Price War Arena," BBC News, (2024).
[5] "Asda Drops Aldi and Lidl Price Match Scheme—What This Means for Shoppers," The Daily Mirror, (2024).
[6] "Sainsbury's Sweetens Summer with Expanded Aldi Price Match," Metro, (2024).
[7] "Sainsbury's to Slash 3,000 Jobs as In-store Patisserie, Hot Food, and Pizza Counters Close," The Independent, (2024).
[8] "Sainsbury's Profits Plummet Amid Price War with Rivals," The Financial Times, (2024).
[9] "Tesco Warns of a Significant Hit if Forced to Cut Prices due to Asda's Move," The Daily Express, (2024).
- Sainsbury's has expanded its Aldi Price Match initiative with the addition of over 100 new products, aiming to provide increased affordability for essential shopping this summer.
- The expanded range at Sainsbury's now includes a total of 800 price-matched items covering various everyday essentials, covering categories like houmous, tzatziki, shower gels, period products, and pet food.
- In addition to essentials, popular categories like bacon, sausages, feta, and picnic items such as dips, quiche, sausage rolls, pork pies, and ice cubes have also received a price match boost at Sainsbury's.
- Sainsbury's has also expanded its wine offering, allowing shoppers to purchase price-matched Champagne, Cava, Prosecco, red, white, and sparkling wines, making it the first time this has been available through the retailer's price match scheme.
