Sahar Al Aufi Crafting Refined and Polished Designs
In the world of high-end fashion, Sahar Al Aufi stands out as a trailblazer, merging tradition with innovation to create a unique and sophisticated experience for her clients.
Weddings From Italy (WFI), co-founded by Sahar Al Aufi and Giuliano Rubini, is a bridal store and atelier that offers an exquisite selection of bridal gowns, bridesmaids dresses, mother-of-the-bride gowns, and more. Each piece is meticulously designed by Sahar, featuring luxurious fabrics and meticulous craftsmanship. The company prides itself on providing a personalized shopping experience, with custom fittings and a tailored approach to ensure every customer feels special.
WFI's offerings extend beyond bridal wear, with a range of elegant gowns for special occasions, plus-size dresses, and even prom apparel. The company's commitment to quality is evident in their focus on high manufacturing standards, exclusive materials, and ancient tailoring techniques, both in their Italian and Omani manufacturing lines.
Sahar's broader fashion journey is reflected in her brand, Melis, which she founded. While the specific offerings of Melis brands were not detailed, they are prominent fashion labels showcasing Sahar Al Aufi’s designs on a global stage, marking her expansion from Oman's fashion roots.
Sahar's company values open communication and sound analysis to understand clients' needs. This approach is evident in their innovative use of technology, such as online measurement-taking, design, and product building. By shifting 85% or more of their work to digitization, Sahar's company is bridging the gap between their brands and the outside world.
Sahar's career began following the footsteps of her family business, which she customized to match her way of work and beliefs. Today, she emphasizes the importance of high energy levels among employees and the need for their mental and emotional support. She aims to motivate her team by fostering teamwork, sharing the workload, and maintaining a healthy work environment.
The idea behind Sahar's company is her artistic side and the beauty she loves to create around her. Sahar believes that technology is essential for her work, connecting her different brands worldwide, and is crucial for her company's success. Her goal is to celebrate the creation of new families through the manufacture, retail, and distribution of high-end ceremony garments.
In a world where tradition meets innovation, Sahar Al Aufi is a beacon of creativity and dedication. Her brands, Sahar Al Aufi, Melis, and Weddings From Italy (WFI), continue to push the boundaries of luxury fashion, offering a unique and personalized experience for her clients while celebrating the creation of new families.
- Sahar Al Aufi's venture, Melis, is a global fashion label that highlights her designs and marks an expansion from Oman's fashion roots.
- Technology plays a significant role in Sahar's company, with the innovation of online measurement-taking, design, and product building, bridging the gap between her brands and the outside world.
- Apart from her bridal store, WFI, Sahar offers a variety of elegant gowns for special occasions, plus-size dresses, and prom apparel, all demonstrating a commitment to quality.
- Sahar Al Aufi's broad fashion journey is rooted in understanding her clients' needs through open communication and sound analysis.
- In the realm of environmental consciousness, Sahar's focus on digitizing 85% or more of her work not only improves the connection between her brands and the world but also fosters a healthier and more sustainable business model.
