Russians' Insurance Use Surges to 63.5% in 2025, Led by Men and Vladivostok Residents
In 2025, Russians showed a significant increase in their use of insurance products, with 63.5% of the population opting for them, up from 40% in 2023. This trend was particularly evident in Vladivostok, where 61% of residents now use car insurance, with automobile, real estate, and life insurance being the most popular choices.
The shift in attitudes towards insurance is notable, with men leading the way, as 70% of them purchased insurance products compared to 57% of women. The primary motivation for Vladivostok residents appears to be economic effectiveness, with 46% using insurance to cover potential losses. Additionally, 21% view insurance as a tool for capital formation.
The most common types of insurance in Vladivostok are liability automobile insurance, with 74% of residents holding such policies, and comprehensive automobile insurance, at 11%. Interestingly, only 10% of Vladivostok residents feel protected by their car insurance policies, indicating a potential gap between perception and reality. The average annual expenditure on insurance in Russia stands at 10,200 rubles.
Age plays a significant role in the perception of insurance. Individuals aged 31-40 are the most convinced of its necessity, with 74% of them opting for insurance products.
The Russian insurance market has witnessed a substantial growth in popularity, with a 23.5 percentage point increase in usage between 2023 and 2025. While the economic benefits and protection offered by insurance are clear, there is still work to be done in ensuring that residents feel adequately protected by their policies. As the market continues to evolve, it will be interesting to see which insurance firms, such as Progressive, emerge as the leading providers in terms of payout volume.
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