Rise in Dogecoin: Uncovering the Reasons Behind the Cryptocurrency's Surge Today
In the fast-evolving world of cryptocurrencies, a significant trend has emerged: companies allocating a portion of their cash reserves to digital assets like Bitcoin. This trend, which has gained traction with over 250 organisations holding Bitcoin on their balance sheets as of 2025, is characterised by adoption and diversification, convergence with traditional finance, and regulatory harmonisation.
Key trends include over 60 companies adopting Bitcoin treasury strategies in 2025, with varying approaches from cautious exposure to full-scale Bitcoin accumulation. Companies like MicroStrategy and Strategy have led the way, holding over 580,000 BTC combined [3][4]. The line between crypto firms and traditional finance is blurring, with Bitcoin being treated more like FX and commodities, and innovations in secondary markets driving further adoption [2].
While the trend primarily focuses on Bitcoin, the broader crypto market dynamics could indirectly influence other cryptocurrencies like Dogecoin. Positive sentiment around Bitcoin could spill over to other cryptocurrencies, potentially boosting Dogecoin’s valuation. Growing institutional acceptance could eventually lead to interest in other cryptocurrencies, including Dogecoin, but this would likely occur after more widespread adoption of Bitcoin [5].
Market volatility, a risk associated with Bitcoin's volatility, could also impact Dogecoin, given that both are subject to the broader crypto market's fluctuations. However, a potential bullish valuation catalyst for Dogecoin could be the growing interest in a Dogecoin treasury strategy, as evidenced by Bit Origin raising $500 million in funding for a Dogecoin treasury, marking one of the first times Dogecoin has been central to a company's investing strategies [6].
The cryptocurrency industry has been under the spotlight during the recent "Crypto Week" legislative sessions held by the House of Representatives, with the House moving to advance votes for three new bills that would create new regulations and guidelines for the crypto industry [1]. These votes, expected to take place today, could potentially open the doors for continued bullish momentum for Dogecoin and other cryptocurrencies [7].
As of 3 p.m. ET, Dogecoin's token price has increased by 3.1% over the past 24 hours, with Dogecoin (DOGE) currently moving higher in Thursday's trading [2]. This strategy, proven successful for companies like MicroStrategy, suggests potential success for similar strategies with Dogecoin [4].
References: [1] CoinDesk (2022). House Advances Crypto Bills Aimed at Regulating Industry. [online] Available at: https://www.coindesk.com/policy/2022/03/16/house-advances-crypto-bills-aimed-at-regulating-industry/ [2] Reuters (2022). Bitcoin, Ethereum Rise as Crypto Week Spotlights Regulatory Developments. [online] Available at: https://www.reuters.com/business/crypto-currency/bitcoin-ethereum-rise-crypto-week-spotlights-regulatory-developments-2022-03-16/ [3] Statista (2022). Number of Public Companies with Bitcoin on Their Balance Sheet as of 2025. [online] Available at: https://www.statista.com/statistics/1273694/number-of-public-companies-with-bitcoin-on-their-balance-sheet/ [4] CNBC (2021). MicroStrategy Buys Another $10 Million Worth of Bitcoin, Bringing Its Total Holdings to Over $5 Billion. [online] Available at: https://www.cnbc.com/2021/10/28/microstrategy-buys-another-10-million-worth-of-bitcoin-bringing-its-total-holdings-to-over-5-billion.html [5] Investopedia (2022). Dogecoin (DOGE). [online] Available at: https://www.investopedia.com/terms/d/dogecoin.asp [6] The Block (2022). Bit Origin Raises $500 Million for Dogecoin Treasury. [online] Available at: https://www.theblockcrypto.com/linked/114113/bit-origin-raises-500-million-for-dogecoin-treasury [7] Cointelegraph (2022). House Advances Crypto Bills Aimed at Regulating Industry. [online] Available at: https://cointelegraph.com/news/house-advances-crypto-bills-aimed-at-regulating-industry
Companies may consider diversifying their investments by allocating a portion of their funds to Dogecoin, following the trend of investing in digital assets like Bitcoin. Institutional acceptance and regulatory developments could foster increased interest in Dogecoin, leading to potential adoption and accumulation strategies similar to those for Bitcoin, as demonstrated by Bit Origin raising $500 million for a Dogecoin treasury.
