Retailers Prepare for 2025 Weather Volatility, Extending Transitional Goods Demand
Retailers brace for extreme weather threats in 2025, with April and May projected to bring cooler temperatures to the Eastern United States, extending demand for transitional goods. Meanwhile, March saw warmer-than-usual conditions, boosting demand for spring and summer products. Retailers are advised to create weather plans to anticipate and respond to these patterns.
In episode 375 of 'Retail Gets Real,' a discussion on how the retail landscape might change near 2025 hinted at the need for retailers to stock emergency supplies and ensure omnichannel readiness due to extreme weather threats. The cooler temperatures expected in April and May in the Eastern United States will extend the demand for transitional goods, while warmer conditions in the West during the same period are set to boost demand for early-summer products. February's cold temperatures and snow drove demand for winter products.
Retailers are urged to create a weather plan for the next quarter to stay ahead of these shifting demands. The Retail WeatherIQ, a weekly outlook on weather impacts created by our website in collaboration with Planalytics, can aid in strategic planning. Weather volatility, if managed well, can create opportunities for stronger customer relationships.
Retailers must prepare for weather volatility in 2025, with cooler temperatures in the East and warmer conditions in the West driving demand for different product categories. Creating a weather plan and utilizing resources like the Retail WeatherIQ can help retailers anticipate and respond to these shifts, ultimately strengthening customer relationships.
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