Retail giant Sur La Table appoints experienced executive from Gap Inc. as their new president.
In a strategic move, Dan Goldman has been appointed as the President of Sur La Table, a newly created executive position reporting directly to CEO Jordan Voloshin. This appointment, announced in July 2025, is a key element of Sur La Table’s ambitious growth strategy, following the company's bankruptcy filing in July 2020 and subsequent acquisition by Marquee Brands and CSC Generation for nearly $90 million in August 2020.
Since the sale, Sur La Table has been focusing on revitalizing the brand, and Goldman’s appointment is a significant step towards this goal. His remit focuses on aligning internal teams, elevating customer experiences, and embedding innovation across the company’s channels.
Goldman brings a strong retail and brand strategy pedigree to Sur La Table. Prior to this role, he held significant leadership positions at Gap Inc., where he led brand strategy for the Banana Republic and Athleta banners, as well as corporate strategy and development at the parent company. His career also includes executive roles at The North Face, McKinsey & Company, Kurt Salmon, and Procter & Gamble.
According to CEO Jordan Voloshin, Goldman was selected for his ability to “bridge vision and action,” leveraging his expertise in brand storytelling, operations, and team leadership to execute a multi-year brand plan. Sur La Table has already taken steps to revitalize itself, including launching a private label tableware line, expanding its retail footprint, revamping in-store and online cooking classes, acquiring Seattle Coffee Gear, and hiring a new chief marketing officer, Elton Graham.
Goldman’s role is to unify and drive these initiatives forward, ensuring that innovation is embedded throughout the customer experience and across all channels. His leadership is expected to be instrumental in shaping the brand’s future, making the customer experience central to its value proposition and embedding a culture of innovation as the company scales.
With Goldman at the helm, Sur La Table is poised for growth in a competitive retail landscape. His background in both high-growth and turnaround environments, combined with his focus on customer experience and operational excellence, positions him to help Sur La Table not only recover from past challenges but also to pursue ambitious growth objectives.
- The appointment of Dan Goldman as Sur La Table's President marks a significant move towards the company's revitalization, as he leads the alignment of internal teams, elevation of customer experiences, and embedding of innovation across various channels—goals that are crucial for Sur La Table's ambitious growth strategy in the fiercely competitive retail industry.
- Goldman's extensive experience in retail and brand strategy, coupled with his expertise in operations and team leadership, has been deemed crucial by CEO Jordan Voloshin in driving Sur La Table's multi-year brand plan, which includes the launch of a private label tableware line, expansion of retail footprint, revamping of cooking classes, acquisition of Seattle Coffee Gear, and hiring of a new chief marketing officer, among others.
- As Sur La Table moves forward with these initiatives, Goldman's role is to ensure that innovation is at the forefront of the customer experience and is embedded across all channels—a move that seems strategic in shaping the brand's future and making customer experience central to its value proposition, ultimately positioning the company for success in both high-growth and turnaround environments.
