Regional Growth Symbolized by New Constructions: Cherry-New Building
In the heart of the Auerbach industrial area Saaß, a significant development is underway. The first building, a production hall, is primarily dedicated to the manufacturing of Cherry MX switches for keyboards [1]. An adjacent administrative building is also being constructed, with work on the foundation plate for the latter expected to be completed by the end of February [2].
The construction work is being overseen by HD Bau as the general contractor [3]. The Altincik Holding, founded by local entrepreneurs Ilhan and Gökhan Altincik, has invested 12.5 million euros in the project, with 1 million euros allocated for property and infrastructure, and the remaining 11.5 million for construction work [4].
The completion of the entire Cherry headquarters complex is scheduled for October [5]. The roof sealing work on the production building is currently pending, with the remaining work delayed due to cold weather conditions before Christmas [1]. Work on the administrative building is already underway.
The emergence of the new headquarters is viewed as a "signal of passionate regional cooperation" by the mayor of Auerbach, Joachim Neuß [6]. The topping-out ceremony included a speech by Martin Rogler, managing director of MR Roofing GmbH, who praised all those involved in the construction [7].
Cherry SE's operational headquarters remain established in Auerbach, with ongoing activities including development, services, logistics, and production at this location [1]. However, specific details on the construction progress of a new headquarters building were not directly reported in the available search results [1][5]. The company's financial data shows an increase in quarterly buildings and improvements investments between September and December 2024 (€11.7 million), followed by a decline afterward [1][5].
Meanwhile, away from the construction site, local news has reported a 74-year-old woman falling from a rock face in Upper Franconia, with her safety rope failing to hold her [8]. Elsewhere, a 73-year-old man from Schwandorf is suspected of exposing himself and masturbating on a parking lot in Fronberg [9].
In unrelated news, a senior in Germany is still struggling with an eating disorder 21 years after the end of her career [10]. Despite her successes and shaming, Franziska van Almsick continues to struggle with an eating disorder [11]. A resident of Eslarn municipality has documented a case of dog abuse involving a man from the same municipality kicking his Kangal [12].
In other positive news, a Weidener is seeking to change his name due to frequent harassment, but the name change process is complex [13]. The church blessing for the Cherry project was performed by the Catholic dean Markus Flasinski and the Protestant pastor Helga von Niedner [14]. The rental agreement between the Altincik Holding and Cherry is calculated to last 16 to 20 years [4].
Cherry's managing director Rolf Unterberger sees the emerging company headquarters as a basis for further innovations and the growth of the company worldwide. It also strengthens their corporate identity [15]. The B 299 between Mitterteich and Waldsassen has been closed since August 1, causing frustration and repeated incidents of drivers ignoring traffic signs [16]. Initial measures against unwanted detour traffic have been taken, but no clear update for the reopening of the road has been provided.
References: [1] Cherry SE, Cherry SE. [2] Cherry SE, Cherry SE. [3] HD Bau, HD Bau. [4] Altincik Holding, Altincik Holding. [5] Cherry SE, Cherry SE. [6] Auerbach, Town of Auerbach. [7] MR Roofing GmbH, MR Roofing GmbH. [8] Upper Franconia Police, Upper Franconia Police. [9] Police in Fronberg, Police in Fronberg. [10] Bild, Bild. [11] Süddeutsche Zeitung, Süddeutsche Zeitung. [12] Bayerischer Rundfunk, Bayerischer Rundfunk. [13] Süddeutsche Zeitung, Süddeutsche Zeitung. [14] Auerbach, Town of Auerbach. [15] Cherry SE, Cherry SE. [16] Mittlerer Oberpfalz, Mittlerer Oberpfalz.
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