Rapidly Expanding Advertising Agency's Strategies for Employee Development
Wpromote, a digital marketing agency based in California, has experienced significant growth in recent years. As the agency enters the fall of 2021, it boasts a workforce of 700 employees, a number that expanded significantly to almost 750 by the end of the year.
This rapid growth has placed Wpromote among the fastest growing advertising agencies, ranking second on Adweek's 2021 Fastest Growing Agencies list, just behind creative shop Movers+Shakers. The agency has also experienced a revenue growth of approximately 1,500 percent over the past three years.
However, the advertising industry is not immune to the challenges posed by the Great Resignation. Many agencies are facing staffing shortages, and talent retention is a significant concern. Wpromote is no exception, recognizing the need to staff up dramatically as it aims to reach a workforce of 1,000 employees by the end of 2022.
To address these challenges, Wpromote has implemented several strategies. The agency prioritizes a strong work-life balance through thoughtful policies and benefits designed to support employees at every career stage. This approach helps attract and retain talent in a competitive market.
Wpromote also strives to build a more inclusive workplace that fosters diversity and inclusion, aligning with their goal to create a better work environment. Opportunities for career growth and development, such as leadership roles and strategic positions, are offered to employees, encouraging retention.
The agency's outcome-focused, agile culture, which values strategic planning, innovation, and creative solutions, also motivates employees who want to contribute to impactful work. Furthermore, Wpromote leverages remote work options, catering to current workforce preferences post-pandemic and expanding their talent pool nationally.
Wpromote's reputation as a Best Place to Work, recognised by Ad Age, Glassdoor, and Adweek, also supports its talent acquisition by signalling a positive employee experience, which is crucial during times of widespread workforce shifts.
In summary, Wpromote addresses the talent retention and recruitment challenges of the Great Resignation era by fostering an inclusive culture, work-life balance, remote work flexibility, and career growth in an agile, innovative environment. Maintaining staffing levels is important for agencies to properly serve clients, and Wpromote's strategic approach to talent acquisition and retention is a testament to its commitment to continued success.
An entrepreneur seeking a career in the fast-growing advertising industry may find a suitable opportunity at Wpromote, currently ranked second on Adweek's 2021 Fastest Growing Agencies list. With a workforce of 700 employees expanding towards 1,000 by the end of 2022, Wpromote offers avenues for business growth and finance, alongside a focus on work-life balance, diversity, and inclusion.
