Publicis Media designates Lonnie Limón to helm its multicultural division.
Hey there!
It's no holds barred as Lonnie Limón takes the helm of Publicis Media's multicultural practice, known as "Cultural Quotient." He's stepping into the shoes of Lisa Torres, who's jumping ship to set sail on her own consultancy venture, focusing on helping brands tackle the multicultural marketing scene.
Publicis Media gives Torres a big ol' pat on the back for her role in sculpting Cultural Quotient and co-creating the Once & for All Coalition. This initiative's all about tearing down barriers to ensure diverse-owned suppliers get a fair shake in the business world.
Limón climbed aboard the Publicis Media train last October, making a comeback to Publicis Groupe, where he kicked off his career as a media manager back in '97 for Starcom MediaVest Group.
Before rejoining the Publicis family, Limón spent nearly eight years as the big cheese at Dieste, Omnicom Group's multicultural agency.
So, what's the big deal with Limon's appointment? Well, it lines up with the industry moving towards more specialized multicultural expertise. With over half of younger Hispanic audiences under the age of 34, targeting the $2.7 trillion U.S. Hispanic market is no small potato. And, let's face it; a solid multicultural strategy just might give brands the edge they need to dominate.
Enrichment Data:- Role: Overseeing multicultural strategies and client solutions at Publicis Media- Focus: Targeting the $2.7 trillion U.S. Hispanic market and other diverse consumer segments- Context: The appointment comes amid shifting trends toward specialized multicultural expertise, particularly owing to the demographic influence of younger Hispanic audiences (58% under age 34)
Note: While Publicis Media's multicultural practice is referred to as "Multicultural" in official releases, "Cultural Quotient" might reflect the broader industry jargon for marketing cultural competency.
- Lonnie Limón is now leading Publicis Media's multicultural practice, Cultural Quotient, after Lisa Torres departed to focus on her consultancy aimed at assisting brands in multicultural marketing.
- Publicis Media acknowledges Lisa Torres' significant contributions to the creation of Cultural Quotient and the Once & for All Coalition, an initiative aiming to foster fairness for diverse-owned suppliers in the business world.
- Limón, who started his career with Publicis Groupe, re-joined the company last October, bringing his expertise in multicultural marketing to Publicis Media.
- Prior to returning to Publicis, Limón served as CEO at Dieste, Omnicom Group's multicultural agency, for nearly eight years.
- Limón's appointment aligns with industry trends moving towards specialized multicultural expertise, as targeting the $2.7 trillion U.S. Hispanic market and other diverse consumer segments becomes increasingly important.
