Private market expansion strategy announced by AssetMark
AssetMark Expands into Private Markets, Launching New Offerings in Q4 2025
AssetMark, a leading provider of unified managed account (UMA) technology and investment solutions, is set to expand its offerings into the private markets. The expansion, planned for the fourth quarter of 2025, aims to make private market participation easy, accessible, and actionable for advisors and their clients.
The move is part of AssetMark's strategy to enhance client returns and long-term outcomes by integrating private assets such as private credit, private real estate, and private equity funds into its managed solutions and discretionary programs. This will allow advisors to access professionally managed, diversified portfolios that combine public and private market exposures.
Lou Maiuri, the Group CEO and Chairman of AssetMark, emphasizes the importance of private markets in building modern, diversified portfolios. He states, "Private markets are viewed as a strategic core allocation that offers diversification from public markets and enhances investor long-term goals."
Key features of AssetMark’s private markets expansion include the integration of private assets into existing managed portfolios and UMAs, enabling a portion of discretionary strategies to be allocated to private markets. This integration will simplify advisor workflows and streamline client reporting by making vetted, semi-liquid private funds available within a single custody account alongside public securities.
The expansion also includes portfolio rebalancing capabilities that dynamically manage allocations across public and private markets to enhance portfolio resilience and long-term outcomes. Additionally, AssetMark is committed to providing advisors with a digitally-enabled, advisor-first technology platform offering tools and educational resources designed to make private market investments intuitive, scalable, and actionable.
David McNatt, the Executive Vice President and Chief Wealth Solutions and Strategy Officer at AssetMark, highlights the focus on rigorous due diligence, thoughtful asset allocation, and a strategic approach to integrate private markets as a core component of diversified portfolios. He states, "Our goal is to help advisors lead with confidence as the market and client base evolves."
The expansion is designed to help advisors meet the evolving expectations of younger clients who are seeking opportunities to expand beyond traditional asset classes while minimizing complexity and accessing liquidity. AssetMark is committed to helping advisors access private market opportunities in an intuitive and scalable manner.
More details on the private markets program will be available soon. advisors and firms can expect the private markets capabilities to be rolled out and made available to them beginning in Q4 2025. AssetMark looks forward to supporting advisors in their journey towards providing clients with more resilient and personalized portfolios.
AssetMark will integrate private equity funds into its managed solutions and discretionary programs as part of its strategy to expand into private markets, offering advisors access to diversified portfolios that combine public and private market exposures. The expansion of AssetMark's offerings, planned for Q4 2025, aims to make private market participation easier and more actionable for advisors and their clients, with a focus on finance and private equity investments.
