Pragmatic Play Expands Roulette Variety via Partnership with Betsson Group's Betsafe Brand
In its planned expansion into Latin America, gaming powerhouse Pragmatic Play is ramping up its partnership with Betsson Group by introducing Spanish roulette to Betsafe. This tactical move positions Betsson Group to capitalize on Pragmatic Play's established reputation and widespread appeal in the region.
A Winning Alliance, Evolving & Enduring
Pragmatic Play and Betsson Group's alliance spans across multiple brands and nations, showcasing a sturdy and productive relationship. Irina Cornides, Pragmatic Play's COO, highlighted the importance of a personalized experience for roulette players, stating, "We're on a roll in Latin America, thrilled to bring our roulette wheel to Betsafe as they venture into the region."
Betsson Group Making Waves in Latin America
Founded in 2006, the popular gambling site Betsafe has a strong foothold in the Nordic and Eastern European regions. Now, Betsson Group is making a serious push to conquer the rapidly expanding Latin American market. The addition of Pragmatic Play's roulette option is expected to boost Betsafe's appeal to Spanish-speaking players and solidify its position in the region.
An Innovative Live Casino Experience
Known for its cutting-edge live casino brand, Pragmatic Play offers operators the flexibility to brand and customize the setting to suit their needs. Modern technology grants operators full control over the appearance and feel of the game, enhancing user engagement and satisfaction.
Shared Success & Future Ventures
The partnership between Pragmatic Play and Betsson Group continues to bear fruit, as demonstrated by past victories such as the integration of Pragmatic Play's live casino brand with Betsson's Swedish operator Jalla Casino. Andrea Rossi, Commercial Director for Southern Europe and Latin America at Betsson Group, expressed optimism about the realistic roulette experience, saying, "We're excited to bring it to our Betsafe players. We're confident our players will love the immersive roulette experience and are looking forward to future collaborations."
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Pragmatic Play's collaboration with Betsson Group extends beyond borders, offering a tailored roulette experience to players across various platforms. This strategic move, as stated by Irina Cornides, underscores Pragmatic Play's momentum in Latin America, aiming to captivate Spanish-speaking customers through Betsafe.
The introduction of Spanish roulette by Pragmatic Play to Betsafe aligns with Betsson Group's ambition to establish a strong presence in the burgeoning Latin American market. This move is anticipated to bolster Betsafe's allure to local Spanish-speaking gamers, fortifying the company's position within that region.
As a forerunner in live casino technology, Pragmatic Play empowers operators to personalize the gaming environment, crafting unique experiences that cater to individual player preferences. This innovational approach enhances user engagement and satisfaction, setting Pragmatic Play apart in the competitive online gaming industry.
The alliance between Pragmatic Play and Betsson Group continues to generate success, as exemplified by their previous partnership, integrating Pragmatic Play's live casino brand with Betsson's Swedish operator Jalla Casino. With Betsson Group's ongoing venture into the Latin American market, the optimistic Andrea Rossi from Betsson Group looks forward to their players relishing the immersive roulette experience and anticipates future collaborations.
