Postal Service of Latvia unveils a fresh redesign
In a significant move, Latvijas Pasts, the national postal service of Latvia, has announced the creation of a new visual identity and the development of a self-service portal and website as part of a rebranding project.
The tender for the selection of a new brand developer was won by creative agency B40 Magic, with an investment of approximately EUR 93,000 made in the creation of the new visual identity. The new identity features a fresh and modern look, with blue letters on a white background or white letters on a blue background.
The company's logo, which includes the word 'Pasts', continues to reflect its core values and historical context as a postal service. However, no further details were disclosed about how the new brand aligns with the company's core values or historical context, or any changes to the visual identity features mentioned earlier.
In addition to the new visual identity, Latvijas Pasts has invested approximately EUR 130,000 in the development of its new self-service portal and website. Yet, no new information was given about the changes to these platforms or the timeline for their introduction.
The company has not revealed any specific goals or objectives of the new brand, nor mentioned any partnerships, collaborations, or acquisitions related to the new brand development. The new brand development process is expected to be introduced gradually over a period of approximately two years.
Given the limited information available, it is advisable to check Latvijas Pasts' official announcements or press releases for more detailed information on this topic.
- The creative agency B40 Magic, who won the tender, will invest around EUR 93,000 to develop a new visual identity for Latvijas Pasts that features a fresh and modern look.
- Beyond the development of a new visual identity, Latvijas Pasts has also invested approximately EUR 130,000 in creating a new self-service portal and website for improved media and business transactions.
