Podcast Discussion by Adweek: Determining the Agencies of the Year for 2020
The new episode of the popular podcast, Yeah, That's Probably an Ad, is now available for listening and subscription on Apple Podcasts and Spotify. In this episode, David Griner, Minda Smiley, and Doug Zanger discuss the selection process for Adweek's Agencies of the Year.
The Martin Agency, based in Richmond, Virginia, has had a remarkable year, being named the U.S. Agency of the Year for 2021. The agency experienced a growth of 30% in the year, and won an impressive 90% of its pitches. This is the Martin Agency's first Agency of the Year title since 2009.
Meanwhile, FCB, the Global Agency of the Year for 2020, also had a successful year. The agency achieved a growth of 10% overall and more in North America. Notably, FCB's focus in the year was on its health practice. This year's victory marks a significant milestone for FCB, as it was their first Agency of the Year title since 1989.
The selection process for Adweek's Agencies of the Year involved a thorough review of dozens of shortlisted agencies' financials, work, and reorganizations. The historic lineup of previous winners can be revisited on the Adweek website.
The new episode of Yeah, That's Probably an Ad podcast also provides insights into how agencies across the board struggled to maintain their revenue in the year. Despite the challenges, both the Martin Agency and FCB have demonstrated resilience and innovation in their respective fields.
Stream the new episode of Yeah, That's Probably an Ad podcast below to learn more about the success stories of these agencies and the Adweek Agencies of the Year selection process.
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