Playtech Transfers Its Happybet German Asset to Subsidiary Pferdewetten
Playtech Completes Transition to B2B Model with Sale of German Operations
Published: Lucas Dunn, May 28, 2025
Image credit: Wikimedia Commons, CC BY-SA 1.0
Playtech, a leading software provider for the online gambling industry, has completed its transition into a purely Business-to-Business (B2B) model in Europe with the sale of its HappyBet German betting operations. The buyer is NetX Betting Ltd, a subsidiary of pferdewetten.de AG, a Frankfurt-listed betting group.
The transaction follows Playtech's earlier sale of Snaitech Spa to Flutter Entertainment for €2.30 billion, signaling a clear strategy to focus on B2B operations. The transition process has commenced, with pferdewetten.de negotiating with franchise partners and seeking regulatory approvals during a designated transition period.
The sale encompasses the transfer of certain associated hardware and the assumption of responsibilities for franchise partners. HappyBet, which obtained one of the first federal sports betting licenses in Germany, will no longer be operated by Playtech but will be managed by pferdewetten.de instead.
The sale is in line with Playtech's objective to return substantial value to its shareholders, as evidenced by the special dividend issued following the Snaitech sale. However, the specific financial details of the HappyBet sale remain undisclosed.
Playtech's decision to exit B2C operations in Europe indicates a renewed focus on B2B services. The company hopes to improve its technology offerings and expand its customer base in high-growth markets. This strategic shift aims to simplify Playtech's business model and enhance its competitiveness in the technology-driven B2B gaming sector.
Lucas Dunn, the author of this report, is a seasoned copywriter with over six years of professional writing experience. His work covers casino, software provider, and game reviews, news, and blogs. Based in New Jersey, Lucas has a bachelor's degree in psychology from Rutgers University and also pursues painting as a hobby.
- Following the sale of its HappyBet German betting operations to NetX Betting Ltd, Playtech intends to concentrate on delivering top-tier software to online casinos, sports betting platforms, and slot machine providers, bolstering its presence in the B2B gaming industry and finance.
- As part of Playtech's strategic shift, the company will no longer operate slot machines or sports betting platforms, but instead focus on providing innovative technology solutions for businesses in the online gambling industry.
- With the completion of its B2B transition, Playtech aims to boost its revenue by expanding into high-growth markets, offering free spins and other attractive features to online casinos, and solidifying its position as a key player in the increasingly competitive business landscape of the gaming sector.
