Pest control services go green as Gridiron Capital partners with Greenix for an environmentally friendly expansion
Gridiron Capital, a leading private equity firm focused on investing in high-quality companies in the residential services sector, has announced its investment in Greenix, a leading independent pest control company in the United States.
Based in Orem, Utah, Greenix provides eco-friendly pest control solutions to over 250,000 households across 37 branches in 19 markets in 16 states, primarily in the Midwest and Northeast. The company has seen consistent growth under Chairman and CEO Bob Nilsen, driven by a strong service model and effective customer acquisition strategies.
Gridiron Capital's unique approach, which includes Centers of Excellence and a 'Winning Together' partnership approach, was a key factor in its selection as Greenix's partner. John Warner, Managing Director at Gridiron, believes in Greenix's vision and sees the partnership as a means to drive continued growth and expansion.
Gridiron Capital will apply its Centers of Excellence approach to share best practices and support Greenix's expansion into new markets. The firm's Operating Partners and Centers of Excellence, particularly in Digital Marketing and M&A Integration, will be leveraged to support Greenix's growth.
Since December 2021, Greenix has made five strategic acquisitions, including Rise Pest Control and Rove Pest Control, to broaden its geographic reach and service capabilities. Gridiron's investment and operational expertise aim to accelerate this M&A-driven expansion and improve customer acquisition and retention.
Kevin Jackson, Managing Partner at Gridiron, expresses excitement about supporting Greenix's growth with access to a network of residential services professionals. Bob Nilsen, Greenix CEO, is eager to partner with Gridiron to drive exceptional results and unlock the full potential of their partnership.
William Blair served as the financial advisor to Greenix in this partnership, while Goldman Sachs served as the financial advisor to Gridiron. Greenberg Traurig served as the legal counsel to Gridiron in this investment.
Gridiron Capital's strategy behind its investment in Greenix centers on leveraging its expertise in residential services and operational best practices to accelerate Greenix’s growth and geographic expansion while enhancing its eco-conscious pest control offerings. The firm plans to apply its proprietary Centers of Excellence approach to share functional best practices and support Greenix’s entry into new markets, aiming for transformative growth driven by a shared growth mindset with Greenix's management.
[1] Business Wire. (2022, March 1). Gridiron Capital Invests in Greenix, a Leading Independent Pest Control Company. Business Wire. [2] Greenix Pest Control. (2022, March 1). Press Release: Gridiron Capital Invests in Greenix. Greenix Pest Control. [3] PR Newswire. (2022, March 1). Gridiron Capital Invests in Greenix, a Leading Independent Pest Control Company. PR Newswire.
Science and finance intertwine as Gridiron Capital, with its expertise in the residential services sector, aims to enhance Greenix's eco-conscious pest control offerings through operational best practices and its proprietary Centers of Excellence approach. The firm's strategic investment in Greenix, a leading independent pest control company, is anticipated to drive transformative growth in environmental-science, business, and industry, backed by a shared growth mindset.
