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P.F. Chang's Adapts Menu for Solo Diners, Reducing Portions and Prices

P.F. Chang's shrinks portions to tackle food waste and attract solo diners. The trend, also seen in Olive Garden, is a response to changing consumer habits.

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1 min read
The picture is clicked in a restaurant where food eatables are kept on top of a table and there is...
The picture is clicked in a restaurant where food eatables are kept on top of a table and there is a menu card on top of a table.

P.F. Chang's Adapts Menu for Solo Diners, Reducing Portions and Prices

P.F. Chang's, the popular Asian cuisine chain, has recently adapted its menu to cater to evolving customer service preferences and behaviors. This shift includes offering smaller portion sizes and new pricing structures, a trend also seen in competitors like Olive Garden and The Cheesecake Factory.

The trend towards more people eating alone has led to a demand for smaller, more affordable meals. P.F. Chang's responded by introducing two portion sizes for all entrées and smaller appetizers. This move aligns with consumer trends, as 64% prefer snack items over traditional meals and 74% desire smaller portions when dining out.

The chain's trial of these changes proved successful, with a 15% increase in their internal affordability metric and positive customer feedback. Olive Garden also tested smaller portions and reduced prices for seven dinner entrées, with positive results. Both chains have since expanded these smaller portion options across their menus.

By reducing portion sizes and offering more affordable options, P.F. Chang's and other major restaurant chains are not only catering to changing consumer habits but also helping to combat food waste, a significant issue in the industry. These changes reflect the industry's response to evolving customer service preferences and behaviors.

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