Opening of KiK Branch in Hofgarten, Solingen, on 30th January
KiK, a leading European retail company, is set to open a new branch in the Hofgarten shopping center in Solingen on January 30. The new store, located in the shopping center's basement on the former "Colloseum" site next to Deichmann, will offer a wide range of products, including clothing, party and gift items, home textiles, decor, and more.
Matthias Sontheimer, the Expansion Manager for Germany, Austria, and the Netherlands at KiK, spearheads the company's strategic expansion. KiK's growth strategy is focused on establishing multiple branches in key urban and strategic locations, such as shopping centers, to increase market presence and customer reach.
The Solingen branch follows a similar model to KiK's store openings in other cities, such as León, Spain, where they occupy sizable retail spaces within established shopping malls. The new Solingen branch will cover an area of around 500 square meters.
KiK emphasizes on providing good quality products at a comparatively low price. The company's product range includes items for women, men, children, and babies, as well as household items, toys, and a variety of other products.
Ralf Lindl, Center Manager of Hofgarten Solingen, will manage the fourth KiK branch in the city. KiK, with over 4,200 branches in 14 European markets, is one of the largest retail companies in Europe and employs more than 31,000 people from over 100 nations.
The new Solingen branch's location in a prominent shopping center, targeting accessible urban and suburban locations with good foot traffic and infrastructure, aligns with KiK's expansion strategy. The company prefers areas with substantial commercial and leisure activity, providing convenience and visibility.
By offering a wide product range and collaborating with established retail real estate developers and shopping center managers, KiK secures favorable locations with sustained consumer traffic. The Solingen branch's opening exemplifies this strategy by reinforcing KiK’s presence in Germany and continuing its broader European growth trajectory.
[1] KiK Textilien und Non-Food GmbH. (2021). KiK in León, Spain. Retrieved from https://www.kik.de/de/unternehmen/neue-filialen/kik-in-leon-spanien [2] KiK Textilien und Non-Food GmbH. (2021). KiK in Solingen, Germany. Retrieved from https://www.kik.de/de/unternehmen/neue-filialen/kik-in-solingen-deutschland
- As part of its strategic expansion, KiK, the European retail giant, aims to leverage the new Solingen branch as a platform for boosting its finance by attracting a larger customer base and increasing its market presence within the lifestyle sector, particularly through shopping opportunities.
- With the upcoming Solingen branch, KiK will expand its product offerings to encompass more than just clothing and decor, but will also include items like household goods and toys, targeting a broad range of customers seeking an affordable yet quality lifestyle.
