Once more, Super Bowl viewership attains impressive rating milestones
Sunday's thrilling showdown between the Kansas City Chiefs and the Philadelphia Eagles, streamed on Fox, attracted an impressive 126 million viewers across various platforms. This figure, a 2% boost over the record-breaking 2024 Super Bowl on CBS, appears set to stand, subject to official ratings release from Nielsen on Tuesday.
The viewing figure is a blend of Nielsen's fast nationals, Fox's Tubi streaming analytics, and NFL app data. In the game's peak, over 135.7 million viewers were glued to their screens between 8pm and 8:15pm ET. Tubi also recorded a new streaming viewership high with 13.6 million interested viewers.
The game's mind-boggling viewership has caught the attention of advertisers aiming for a massive market reach. Companies have paid up to $8 million for a coveted 30-second ad slot during the grand event.
The NFL's consistent viewer pull, despite a 2% dip in regular season ratings for the year, remains undeniable. Football games routinely outshine any other programming during the season. Surprisingly in 2024, Netflix even aired a slate of games on Christmas Day.
Next year's Super Bowl will air on NBC and Peacock from Santa Clara, California, on February 8. It will follow the Winter Olympics on the same network, bringing a unique double-header spectacle for fans.
The surge in viewership this year can be attributed to a few key factors. Firstly, Nielsen now measures out-of-home viewers for all states except Hawaii and Alaska, boosting the overall count. Secondly, the game's engaging nature and special guests like Donald Trump and Taylor Swift kept viewers glued. Lastly, improved measurement techniques provided a more accurate view of the audience. Streaming platforms, including Tubi, played a significant role with their free availability, making the game accessible to a wider audience.
The increased viewership of the game on various platforms, including Tubi, has opened up new opportunities for businesses looking to advertise during such highly-viewed events. Advertisers are eager to capitalize on this media exposure to reach a large and engaged audience.
The impressive viewership numbers of the game on Fox and other platforms have made headlines in the media, highlighting the enduring appeal of football and its ability to attract massive audiences.
