Nissan's Navara Model to be Discontinued in UK and European Markets
In a significant move, Nissan has announced that it will cease the sale of the popular Nissan Navara pickup truck in the UK and European markets from 2022. The decision comes as the automotive giant prepares to stop production of the Navara at its Barcelona plant in December 2021.
The withdrawal is primarily due to two factors: strict environmental regulations imposed by Europe and poor sales caused by the Coronavirus pandemic and subsequent lockdowns. The sales of Nissan Navara dropped by more than 50% from 2017 to 2020, and the model currently trails behind the Mitsubishi L200, Toyota Hilux, and Ford Ranger in sales.
Despite this, the Navara remains one of the most popular pickup trucks, and any remaining stock will be sold in early 2022. Nissan is not abandoning the pickup truck segment entirely; instead, it is focusing its efforts on alternative markets such as Australasia and Southeast Asia.
The fifth-generation model of the Navara will not be available in the UK and Europe as it will be unveiled after 2022. However, Nissan has confirmed plans to launch the Navara among five new models in Australia by 2027, including the Ariya, Patrol Y63, Leaf crossover, and Qashqai e-Power.
In South Africa, the Navara PRO-4X Warrior will launch in late April 2025 as part of a remanufacturing program. This shift suggests that Nissan is concentrating on markets where pickup trucks remain popular and profitable, instead of continuing in the European and UK markets from which it has withdrawn.
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- In an attempt to adjust its focus, Nissan is planning to expand its automotive presence in alternative markets such as Australasia and Southeast Asia, where the demand for pickup trucks remains high in comparison to Europe and the UK.
- With Nissan ceasing the production and sale of pickup trucks like the Navara in Europe, the finance sector is likely to see a shift as customers in the UK and Europe might seek alternative funding options like leasing to acquire similar vehicles.
