Nike's MSI Revolutionizes Sustainable Product Design
Nike has revolutionized sustainable product design with its Materials Sustainability Index (MSI). This comprehensive tool, now maintained by the Sustainable Apparel Coalition, enables businesses to assess environmental impacts early in development. The MSI is available via API, allowing developers to build innovative tools using this data.
Traditionally, life cycle assessments (LCAs) were time-consuming and performed late in production. Nike changed this with the MSI, which evaluates the environmental impact of product materials. The index is now publicly available, along with its methodology and data, under an Open Database License. This transparency has attracted over 80 brands, retailers, and suppliers to join the Sustainable Apparel Coalition, which maintains the MSI.
Companies are increasingly focusing on measuring their environmental impact beyond profit. The MSI and other new tools enable more efficient LCAs, allowing businesses to use this information in early product development. Nike's Environmental Apparel Design Tool, for instance, helps designers make sustainable choices. The ultimate goal is to achieve cradle-to-grave environmental impact assessments of consumer goods, empowering more responsible consumer and business decisions.
The MSI's public release and API access have opened doors for developers to build tools using this data. With companies eager to measure their environmental impact and consumers demanding sustainability, the MSI is set to play a pivotal role in shaping a greener future for the apparel and footwear industry.
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