Dive Brief:
- Fresh face at the helm of Hello Bello: Will Righeimer, currently CEO of Hyland's Naturals, has stepped up as the new CEO of Hello Bello, the baby brand co-founded by Kristen Bell and Dax Shepard.
- Righeimer, with his new dual leadership role, will steer the course for both Hyland's Naturals and Hello Bello, aiming to unify consumer experiences of both brands, according to a press release. Erica Buxton, the current President of Hello Bello, will be moving on, transitioning her duties by March 15.
- Hildred Capital Management acquired Hyland's Naturals in 2020 and recently took over Hello Bello from bankruptcy last month.
Dive Insight:
New CEO appointed at Hello Bello
As Hello Bello enters a new era, their new bosses have high hopes for the brand's growth.
In October 2021, Unconditional Love Inc., formerly known as Hello Bello, faced some fiscal hurdles, filing for Chapter 11 bankruptcy. At the time, they were using the filing as a means to facilitate a sale to Hildred Capital Management, ultimately closing the deal by December.
Hello Bello first made an entrance at Walmart in 2019, peddling plant-based baby essentials such as diapers, wipes, shampoo, lotion, and diaper rash cream.
With Hildred Capital Management's backing, the sky's the limit for Hello Bello's growth potential, as mentioned in their latest announcement.
"Since joining forces with Hyland's Naturals in 2021, Will's been a game-changer—brewing up a refreshed brand identity and pushing us into new ventures like vitamins, minerals, and supplements. He's had a major impact on both our company culture and daily operations," says Andrew Goldman, co-founder and managing partner of Hildred Capital, in a statement.
In his impressive career, Righeimer has held roles such as president and global general manager at Mars, CEO at Quantum Brands, and CEO at Lindora, as per his LinkedIn profile.
- In his new role at Hello Bello, Will Righeimer, who is also CEO of Hyland's Naturals, aims to unify the consumer experiences of both brands.
- Hildred Capital Management, the new owners of both Hyland's Naturals and Hello Bello, believe that the brand's growth potential is vast, as stated in their latest announcement.
- Andrew Goldman, co-founder and managing partner of Hildred Capital, believes that Righeimer has been a game-changer for the company, especially in introducing new ventures like vitamins, minerals, and supplements.
- Righeimer's impressive career includes roles such as president and global general manager at Mars, CEO at Quantum Brands, and CEO at Lindora, as per his LinkedIn profile.
- The new leadership at Hello Bello, following its acquisition by Hildred Capital Management, hopes to steer the brand towards success after facing fiscal hurdles and filing for Chapter 11 bankruptcy in October 2021.
- Hello Bello initially gained industry recognition by debuting at Walmart in 2019, selling plant-based baby essentials like diapers, wipes, shampoo, lotion, and diaper rash cream.
