New appointment announced for Genesis Motor Europe: Peter Kronschnabl named as managing director
Genesis Motor Europe Appoints Peter Kronschnabl as Managing Director
Genesis Motor Europe, the European arm of the Korean luxury automaker, has announced the appointment of Peter Kronschnabl as its new managing director, effective from August 4, 2025. Kronschnabl will take over at the European headquarters in Frankfurt am Main, Germany.
Kronschnabl brings over 30 years of extensive experience in the automotive industry, primarily from the BMW Group. He has held various leadership roles in marketing, sales, and business development. His most recent position at BMW was Vice President of Market Development and Special Sales, where he was responsible for emerging markets since 2021. Previously, he served as President & CEO of BMW Group Japan, President of BMW Group Belgium and Luxembourg, President of BMW India, and led BMW’s operations in Russia.
Kronschnabl's background emphasizes premium automotive brands and market development, making him well positioned to spearhead Genesis’s expansion in Europe. The company is planning to expand its all-electric lineup into France, Italy, Spain, and the Netherlands, with customer deliveries expected in early 2026.
Kronschnabl considers Genesis to have a unique position in the market, with a distinct Korean spirit, design-driven performance values, and a premium all-electric model lineup. He expects to replicate the customer demand and growing success seen in Korea and the US for Genesis Motor Europe.
In a significant move, Genesis Motor Europe is entering the 2026 FIA World Endurance Championship. The Genesis Magma Racing banner will represent Genesis Motor Europe in the competition. The first high-performance model from Genesis Motor Europe, the GV60 Magma, will debut before the brand's entry into the championship. The Genesis GV60 Magma is a high-performance electric vehicle, marking the first electric vehicle from Genesis Motor Europe to be announced for the European market.
Xavier Martinet, president and CEO of Hyundai Motor Europe, has served in the role of Genesis Motor Europe’s managing director on an interim basis. Kronschnabl is succeeding Martinet in the role.
Kronschnabl's expertise in market development will be key as Genesis Motor Europe prepares to launch in multiple new European markets in 2026. He aims to build on the success of Genesis in Korea and the US, and establish the brand as a leading player in the European luxury market.
The appointment of Peter Kronschnabl as the new managing director of Genesis Motor Europe marks an exciting new chapter for the brand in Europe. With his extensive experience and strategic thinking, Kronschnabl is poised to lead Genesis Motor Europe to new heights in the European market.
The appointment of Peter Kronschnabl as the new managing director of Genesis Motor Europe cements the brand's intent to expand its presence in the European luxury market. With his expertise in market development and background in premium automotive brands, Kronschnabl's strategic leadership will be instrumental in Genesis's entry into multiple new European markets. Additionally, Kronschnabl's understanding of the unique position of Genesis, with its Korean spirit, design-driven performance values, and all-electric model lineup, will be instrumental in replicating the success seen in Korea and the US within the European finance and energy sectors, potentially triggering significant changes in the transportation industry.
