Native American Tribe, Pala Band of Mission Indians, Commences Super Market and Fuel Station Venture, Spurring Employment Opportunities and Community Services

Breaking Ground on the Pala Super Mart Fuel Station: A Game-Changer for the Pala Band of Mission Indians 🚧🏭

June 25, 2025 - PALA, CA ☀️🌵

The Pala Band of Mission Indians made a big move in the inland San Diego community, setting the foundation for the much-anticipated Pala Super Mart Fuel Station. This development promises to be a game-changer, supplying essential goods, fuel, and amenities to local residents and travelers, all while advancing the Tribe's sustainable growth goals.

Strategically placed on Highway 76, a bustling corridor between inland San Diego and the coast, the Pala Super Mart Fuel Station is designed as a sleek, full-service retail destination, going beyond a typical roadside pit stop. Expect lavish features such as a grocery market, specialty coffee bar, a lush deli, EV charging stations, 24/7 fueling, and a top-tier car and RV wash. Preparing for traffic with aplomb, this project is estimated to create around 35 additional jobs in the local community.

"We're thrilled to embark on this significant step towards our vision of long-term Tribal economic self-sufficiency," said Pala Tribal Chairman Robert Smith. "More than offering fresh groceries and high-quality services, the Pala Super Mart Fuel Station reinforces our commitment to infrastructure, job creation, and overall community wellness. We're here for our Tribe, our neighbors, and all those passing through."

Image: The Pala Executive Committee and regional leaders break ground on the new Pala Super Mart Fuel Station 🏟️🔨

With a triumphant anticipated opening in 2026, the Pala Super Mart Fuel Station will boast the following features:

Grocery & Fresh Produce Market - A sprawling 12,000-square-foot retail space, triple the size of the existing Pala Mini Mart, brimming with fresh produce, dairy, staples, and household essentials.
Specialty Coffee Bar - A cozy sanctuary serving premium coffee concoctions in a comfortable setting.
Full-Service Deli - A favorite pit stop for made-to-order sandwiches, pizza, burgers, and salads, with both indoor and outdoor seating for your convenience.
24/7 Fueling & EV Charging - A robust setup equipped with 20 standard fuel pumps, 8 oversized fuel dispensers for vehicles of all sizes, and EV fast-charging stations.
Car & RV Wash Facilities - A haven for weary travelers, featuring a touchless car wash, a manual wash bay for large vehicles, and a vacuum and drying zone.

Additional site enhancements plan to include a well-known quick-service restaurant, as yet unannounced.

Chairman Smith emphasized the development's far-reaching implications: "This project signifies more than just commercial growth; it's an investment in the future of our region. The Super Mart caters to the evolving needs of our community while improving the travel experience along Highway 76."

Regional Leaders ReactRegional leader, San Diego County Supervisor Jim Desmond, representing the 5th District, applauded the Tribe's initiative: "Pala continues to showcase its vision and capacity to drive economic progress," said Desmond. "This new development will provide valuable employment, modern amenities, and enhance regional activity. It's a bold yet wise move."

Image: Pala Super Mart rendering 🎨

About the Pala Band of Mission IndiansThe Pala Band of Mission Indians is a federally recognized Tribe nestled in northern San Diego County. Spanning approximately 12,000 acres, their reservation is home to over 900 Tribal members and lies in the Palomar Mountain range. Rooted in the indigenous Cupeño and Luiseño tribes, the Pala Tribe has a proud history within the region.

About Pala Casino Spa ResortPala Casino Spa Resort stands as a premier entertainment destination in Southern California, with a grand casino featuring over 2,000 gaming machines, 78 table games, nine restaurants, two lounges, and live performances at both its indoor 2,000-seat Pala Events Center and outdoor Starlight Theater. Guests can also enjoy a luxurious hotel, five pools, two hot tubs, and 14 cabanas. A consistent recipient of the AAA Four-Diamond Award, Pala Casino embodies exemplary service and exceptional amenities. Accessible via I-5, I-15, and Highway 76, it promises an unforgettable experience for all visitors.

For more information, visit www.palacasino.com, facebook.com/palacasino, or twitter.com/palacasino. 💃🏽🎉🎈

In addition to the Pala Super Mart Fuel Station, the Pala Band of Mission Indians also manages the Pala Casino Spa Resort, a notable entertainment destination in Southern California.
Aside from fuel and retail, the Pala Super Mart Fuel Station will also house a specialized coffee bar, a full-service deli, and a quick-service restaurant, yet to be announced.
The Pala Band of Mission Indians' expanded business ventures extend beyond the gaming and hospitality industry, including investments in real estate and commercial infrastructure.
By creating employment opportunities, developing infrastructure, and catering to the evolving needs of their community, the Pala Super Mart Fuel Station exemplifies the Pala Band of Mission Indians' commitment to long-term economic self-sufficiency and community wellness.