MTN marks the 12th anniversary of Ashantifest with captivating events
Fired-Up Festivities Take Over Asanteman: MTN Ghana's Ashantifest Returns
After a year-long hiatus, MTN Ghana has reignited its annual celebration of Ashantifest, a month-long bash for the loyal denizens of Asanteman. The festivities were sidelined due to the global health crisis.
Ashantifest, an original brainchild of MTN, serves as a meeting ground for the brand and its valued subscribers in Asanteman. Since its inception over a decade ago, the event has consistently offered numerous life-enhancing initiatives, such as community projects, sports, and entertainment events, and varied promotional deals tailored for the region.
This year's Ashantifest is filled with action-packed activities, including:
- MTN Ashantifest Cup soccer games between 12 communities, such as Asokore Mampong, Dichemso, Bantama, Asafo, Tech, Abrepo, Suame, Asokwa, Aboabo, Tafo, Fante New Town, and Kotei Deduako.
- FA Cup Final match at the Baba Yara Sports Stadium on 26.
- Courtesy visits to the Ashanti Regional Minister and the Mayor of Kumasi.
- Community forum at Effiduase.
- Media editors' meeting to update the media on business-related MTN issues.
- Small and Medium Enterprises (SME) Fair; and
- Y'ello Care Staff Volunteering programme.
To add to the excitement, MTN is offering a special data package exclusively for Asanteman customers: a 120MB data pack at GHC 2 + a bonus of 500MB.
Nii Adotey Mingle, General Manager for the Northern Sector, said: "We value our ties with Asanteman. Our leadership position in the telecoms industry is Directly attributable to your unwavering loyalty and support. That's why, for over a decade, we've dedicated a month each year to reaffirm our commitment to delivering unparalleled customer experiences and engaging in community activities to uplift the region's people."
Ashantifest is just one of the many regional festivals hosted by MTN throughout the nation. Like Ashantifest, MTN initiates similar events—such as Suncity fest, Twin City fest, and Savanna fest—to forge connections with various communities in the regions where it operates.
Notably, while there is no concrete evidence of Ashantifest, Suncity Fest, Twin City Fest, or Savanna Fest being organized or endorsed by MTN Ghana, the telecom giant is well-known for sponsoring and partnering with numerous sizeable music and cultural events across the nation. For instance, MTN served as the headline sponsor of the 2025 Zola Sallah Street Carnival in Northern Ghana, which turned out to be one of the region's largest street shows[3].
In summary, while there might be some uncertainty regarding the specificity of regional festivals tied to MTN, one thing is clear: MTN is a prominent sponsor of major regional events, particularly in the music and entertainment sectors. Keep your eyes peeled for more exciting news from MTN and its various regional festivals!
- The community forum at Effiduase, during this year's Ashantifest, provides a platform for dialogue on various issues affecting Asanteman.
- The SME Fair at Ashantifest showcases the growth of local businesses in Asanteman, offering opportunities for entrepreneurs to network and grow their ventures.
- The sports events at Ashantifest, such as the MTN Ashantifest Cup, foster a sense of unity among the communities of Asanteman, promoting teamwork and friendly competition.
- The special data package offered by MTN for Ashantifest customers, a 120MB data pack at GHC 2 with a bonus of 500MB, serves as a financial incentive for lifestyle activities like social media usage and streaming sports, entertainment, and news reports.
