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Morocco's Textile Industry Thrives as EU Fashion Giants Seek Local Design Talent

EU fashion giants are flocking to Morocco for its design talent. Local industry adapts to compete with Asian rivals.

,   and  Administrator
1 min read
In this image there is mannequin in the middle. In the background it seems like there are so many...
In this image there is mannequin in the middle. In the background it seems like there are so many shops. On the left side there is a person who is setting the dresses which are hanged to the pole. In the background there is a building. Beside the building there are trees. It looks like there are dress shops in the middle.

Morocco's Textile Industry Thrives as EU Fashion Giants Seek Local Design Talent

Morocco's textile industry is thriving, with exports to the EU soaring by 12% in the first eight months of this year. Major fashion groups are taking notice, seeking local suppliers with design capabilities at trade fairs like Maroc in Mode and Maroc Sourcing in Marrakech.

Morocco's clothing exports to the EU reached 1.603 million euros between January and August, driven by increased interest from international fashion groups. Companies such as Cortefiel, El Corte Inglés, and Blanco visited the recent trade fairs, scouting for suppliers with strong design capabilities. This attention has prompted Morocco's textile sector to adapt and evolve.

Bangladesh, the third-largest clothing supplier to the EU, saw a 39% increase in exports to the bloc during the same period. Meanwhile, Morocco's textile industry is shifting its focus from productive capacity to design to better compete with Asian countries. The Moroccan Textile and Clothing Industry Association (Amith) represents 750 members, accounting for 83% of the sector's turnover, 93% of its exports, and 80% of its workers. Some Moroccan companies, like Marwa, Diamantine, and Flou Flou, have launched their own brands, with more following suit and incorporating design into their structures. Groupe Modaline, for instance, hired a Spanish designer to cater to groups like Inditex, Pimkie, H&M, or Carrefour.

The upcoming Maroc in Mode and Maroc Sourcing fairs in May are expected to host 153 companies, providing a platform for Moroccan producers to showcase their design capabilities and attract more international business. Spain, in particular, has shown significant interest, spending 971.6 million euros on clothing and textile materials in Morocco in 2010, a 17.3% increase from the previous year.

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