Millennials with Kids to Boost Holiday Spending and Travel Despite COVID-19
A new study by MRI-Simmons reveals that working Millennials with children are set to splurge more and travel further this Christmas season, despite the ongoing coronavirus pandemic. The COVID-19 Consumer Study, released by MRI-Simmons, delves into the spending habits and attitudes of consumers this Christmas season. The study finds that Millennials are significantly more likely to increase their spending compared to the average adult. Specifically, they are 73% more likely to spend more and 39% more likely to travel this Christmas season. The study attributes this trend to Millennials' resilience and adaptability in the face of the pandemic. Many have continued to work throughout, often balancing professional responsibilities with childcare. This has led to a pent-up demand for experiences and treats, which they are now eager to indulge in. The MRI-Simmons study underscores the resilience of Millennials, who are leading the recovery in consumer spending this Christmas season. Their increased spending and travel plans are a testament to their adaptability and optimism, even in the face of ongoing challenges posed by the pandemic.
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