Metro AG Expands Club Retail Worldwide as Generation Z Drives Retail Trends
Metro AG, the global leader in the cash-and-carry format with over 600 locations across 21 countries, is expanding its club retail format worldwide. This move comes as Generation Z's buying power reshapes retail trends and revitalises malls. Meanwhile, Walmart retains its position as the top international retailer.
Metro AG's club format caters to diverse markets with three successful variations: cash-and-carry, club warehouse, and Atacadão. The company targets small businesses and the growing global middle class, offering unique items, bulk purchases, and value-added services to drive growth and membership renewal.
The global middle class is booming, with approximately 100 million new members each year, particularly in China, South Asia, and Latin America. This growth fuels the demand for club retail formats, which have found success worldwide. While Costco leads the club warehouse format with over 800 global entry locations, the largest ownership of a club warehouse business in Europe remains unidentified.
Metro AG's expansion of its club retail format aligns with the growing buying power of Generation Z and the expanding global middle class. Despite Costco's dominance in the club warehouse format, the largest European club warehouse ownership remains unclear, presenting opportunities for further growth and investment in the sector.
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