Mercedes-Benz sets sights on over 5,000 festival sales despite increasing prices, effective from September
Mercedes-Benz India Expects Moderate Sales Growth During Festive Season
Mercedes-Benz India, the luxury car manufacturer, is bracing for another challenging year in 2025, with overall group revenue and car sales expected to be significantly below last year's levels. The decline is attributed to tariff impacts and market challenges, according to search results.
Despite the global pressure, Santosh Iyer, the Managing Director and CEO of Mercedes-Benz India, remains optimistic about the company's performance in the Indian market. Iyer expects another price hike from September, and anticipates selling around 5,000-5,500 vehicles during the September-November period.
The demand for luxury cars in India, particularly in tier 2 cities, is on the rise. Models like the Mercedes GLA are among the top sellers, indicating a growing interest in premium vehicles. However, a specific sales target for luxury cars during the September-November period has not been publicly disclosed by Mercedes-Benz India.
The Indian luxury car industry is expected to sell around 10,000-12,000 units in the same months, with Mercedes-Benz India contributing a significant portion of that figure. The company has launched eight new products this year, including the AMG CLE 53, priced at ₹1.35 crore (ex-showroom), and the EQS 450.
The new additions to the Mercedes-Benz lineup, along with the successful launch of the new E Class towards the end of last year, are driving growth for the company. Iyer did not express concerns about the impact of the price hike during the festive season sales, which are expected to end in October, unlike last year when they extended to November.
The festive season sales are a crucial period for the luxury car industry, and Mercedes-Benz India is hoping for similar sales numbers to those recorded during the September-October-November period last year. In 2020, the company sold close to 5,000-odd cars during the same period.
While the global landscape poses challenges for Mercedes-Benz, the Indian market remains a bright spot. With a growing demand for luxury cars and a robust product lineup, Mercedes-Benz India is well-positioned to weather the storm and continue its growth trajectory.
Various sectors, such as finance and transportation's automotive industry, may observe a positive impact due to Mercedes-Benz India's sale projections during the festive season. Additionally, the influx of new products, like the AMG CLE 53 and the EQS 450, into the Indian market may stimulate subscriptions and investments in the IT sector. The overall growth in luxury car sales throughout the industry, anticipated to reach approximately 10,000-12,000 units during the September-November period, signifies opportunities for businesses and market growth within this industry.
