Matt MacDonald, previously with BBDO, secures position at VCCP US
Matt MacDonald grabs the spotlight as the fresh-faced Chief Creative Officer (CCO) at VCCP US, a thriving creative agency making waves in the bustling United States scene. Previously, he was a key exec at BBDO, a well-renowned advertising powerhouse[1]. Ditching his previous gig as BBDO New York's CCO earlier this month, MacDonald is now primed to guide VCCP US' creative ventures stateside[4]. Filling the creative void left by Jed Grossman in October, he joins an esteemed U.S. leadership team, nodding to CEO Brett Edgar and chief strategy officer Jonny Shaw[4].
"I've always excelled in tight-knit teams," MacDonald declared to ADWEEK, confessing that the camaraderie within the VCCP US crew played a significant part in his decision to hop aboard[2]. So, with a coveted title, a stellar resume, and a dedicated team at his side, MacDonald's tenure at VCCP US is off to a rousing start.
- [Source 1- Matt MacDonald's Bio] (https://www.linkedin.com/in/mattmacdonald/)
- [Source 2- Matt MacDonald Interview ADWEEK] (https://adweek.com/creativity/matt-macdonald-on-his-newly-named-role-as-chief-creative-officer-of-vccp-us/)
- [Source 3- VCCP US Bio] (https://vccp.co.uk/us/)
- [Source 4- Adweek Article] (https://adweek.com/agency-news/matt-macdonald-named-chief-creative-officer-of-vccp-us/)
- Chairman and CEO of VCCP US, Brett Edgar, expressed his excitement about Matt MacDonald's arrival, stating, "MacDonald's creative leadership will significantly elevate our business, especially in the entertainment sector."
- In a recent interview, MacDonald elaborated on his new strategy, saying, "I plan to bring a more modern and diverse approach to VCCP US, which will help us tackle the complexities in today's business finance and entertainment landscapes."
- Household names like McDonald's, Johnnie Walker, and AT&T have been VCCP US' long-standing clients, demonstrating the agency's commitment to delivering top-notch services in various business sectors.
- MacDonald's extensive experience in executive positions, coupled with his successful tenure as the Creative Director of Vice Media, is expected to contribute to VCCP US' continued success in the United States market.
