Maserati reports a significant increase in profits in the UK due to an escalation in car sales
Stellantis, the parent company of luxury car brand Maserati, is grappling with the financial impact of tariffs on cars, particularly in the United States. The levies have resulted in Stellantis incurring €300m on its US exports this year, a figure that is expected to rise significantly.
According to preliminary results, Stellantis posted a loss of €2.3bn due to a 13% drop in net revenues. This decline was attributed to the tariffs, as the trade deal between the European Union and United States did not prevent the financial impact.
Carlos Tavares, the former CEO of Stellantis, was pushed out in December following a series of profit warnings. In May, Antonio Filosa, a 25-year veteran within the company, was appointed as the new chief executive.
Maserati's turnover in 2020 was £4.7m, a decrease from £6.6m in the previous year. However, the company has seen an increase in turnover every year since 2020, with 2024 figures standing at £6.8m, an improvement from £5.3m in the previous year.
The increase in Maserati's turnover in 2024 is primarily due to a rise in marketing recharges and growth in demo car sales. The company has benefited from global marketing campaigns by its parent company on newer models, including hybrid models of existing ranges.
Maserati's pre-tax profit in 2020 was £176,000. Despite the challenges posed by the tariffs, the company managed to increase its pre-tax profit for 2024 to £326,000, an improvement from £321,000 in 2023.
Stellantis' brands include Fiat, Peugeot, Vauxhall, Jeep, Chrysler, Alfa Romeo, and Citroen. The financial impact of the tariffs is not limited to Maserati, as these brands also face challenges in the US market.
While specific details on Maserati’s financial performance from 2020 to 2024, including exact figures on sales, marketing recharges, or demo car sales, are not readily available, some contextual information can be inferred. For instance, the Maserati Quattroporte experienced significant depreciation, indicating challenges in maintaining brand value.
For more precise data, consulting Maserati’s or Stellantis’s official financial reports or industry market analyses would be necessary.
Despite the challenging financial landscape within the automotive industry due to tariffs, Maserati, a Stellantis brand, managed to boost its pre-tax profit from £176,000 in 2020 to £326,000 in 2024. This growth can be attributed largely to an increase in marketing recharges and sales of demonstration vehicles. However, the financial impact of tariffs is not exclusive to Maserati, affecting other Stellantis brands like Fiat, Peugeot, Vauxhall, Jeep, Chrysler, Alfa Romeo, and Citroen, in the US market. In order to gain more precise data, one could refer to Maserati's or Stellantis' official financial reports or conduct an industry market analysis.
