Marketing and business advisor, Patty Sangmor, aiding small enterprises in their growth and expansion
A New Chapter for Patty Sangmor: From Fashion Hustle to Business Coach
In 2020, Patty Sangmor traded her Marketing Strategist gig at a top Ghanaian agency for a shot at molding small businesses into sustainable powerhouses. Initially, she planned to focus on her fashion side project while putting her marketing expertise to work for SMEs in the future. But upon lockdowns and canceled events, she seized her long-term ambition.
Armored with lessons from a business growth workshop, marketing agency experience, and university coursework, Patty ventured into SME business coaching and consulting. She found many Ghanaian SMEs struggling with running their operations and reaching consumers, a challenge she aimed to alleviate. So far, she's assisted over 3,000 brands and helped them scale.
Reflecting on the journey, Patty noted several insights, including the importance of squashing self-doubt and prioritizing the right guidance when starting a business. "Few people will support you at first," she cautioned. "But don't let that deter you. Keep working, and the people who need you will rally around you."
Her entrepreneurial journey came with financial hiccups, especially during the initial months with no revenue, but Patty remained resolute: "I saw someone thriving in this line of work from an African country. I knew it would work; I just needed time."
The Landscape of Business Coaching in Ghana
Ghana's economy boasts a burgeoning SME market, driven by government support and initiatives. However, obstacles like limited financial resources, inadequate infrastructure, and skills gaps impede SME growth. A growing demand for efficient and strategic consulting services provides a ripe opportunity for skilled business coaches like Patty.
As the digital age progresses, incorporating technology into consulting could allow more accessible and efficient services, while specialization in specific sectors like digital marketing or sustainable business practices may cater to unique client needs.
Building partnerships and capacity-building programs focusing on SME owner and manager skills could further strengthen the consulting market in Ghana.
Stay tuned, as Patty and the brands she's nurturing are taking marketing and advertising to new heights in 2023. Catch up with her on Instagram (@missamofa_), Twitter (@missamofa), LinkedIn (Nana Akua Frimpomaa Amofa), or email [email protected].
- Patty Sangmor, a former Marketing Strategist, has transitioned from coaching small businesses towards becoming a successful business coach and consultant.
- The burgeoning SME market in Ghana faces challenges like limited financial resources and skills gaps, making the demand for efficient and strategic consulting services, like what Patty offers, increasingly crucial.
- With her expertise in areas like digital marketing, sustainable business practices, and a growing network of over 3,000 brands, Patty is poised to revolutionize the marketing and advertising landscape in Ghana.
- Career opportunities in finance, entrepreneurship, and business, particularly in the realm of business coaching and consulting, hold promising prospects for aspiring professionals, as demonstrated by Patty's success story.
