Luxury Car Manufacturer, Mercedes-Benz India, Reports Robust Expansion in Premium Model Segment Despite Market Turmoil
Mercedes-Benz India Thrives Amidst Market Volatility with Focus on Top-End Models
Mercedes-Benz India is experiencing growth in 2025, primarily driven by its top-end model range. Despite a subdued overall demand in the luxury car market and a volatile business environment, the company's focus on high-end models is yielding positive results.
Santosh Iyer, the Managing Director and CEO of Mercedes-Benz India, has highlighted that while the overall domestic luxury market is projected to grow modestly at around 4-5% year-on-year, the company's focus on top-end and core model segments is paying off. Eight new luxury vehicles launched in 2025 have been well received by customers, elevating the brand's desirability.
The entry-level segment is experiencing a decline, but the top-end luxury vehicle portfolio is supporting steady growth. Mercedes-Benz is not seeing the double-digit growth of previous years, but expects flattish to single-digit growth, aided by strong macroeconomic indicators such as GDP growth projections and record Goods and Services Tax (GST) collections in India.
The launch of premium vehicles like the AMG CLE 53 4MATIC+ Coupe, priced at ₹1.35 crore ex-showroom, exemplifies this strategy focused on the ultra-luxury segment.
Additional context from FY 2025 premium car sales data confirms Mercedes-Benz leading India’s luxury car market with 18,928 units sold, registering a 13% year-on-year growth, outperforming competitors such as BMW and Jaguar Land Rover. This sales performance aligns with the company’s strategic focus on high-end models driving growth amid market volatility.
In a tragic incident, a 35-year-old bullfighter was gored to death in a festival in Colombia, an incident that was captured on camera. Meanwhile, in India, the Pakyong Airport in Sikkim has had its flights halted for two months, and discussions are underway to resume operations. Three youths were detained in Nashik for vandalizing shops and smashing vehicles while under the influence of alcohol.
A former Pune corporator commented on a pigeon feeding row, stating that pigeons are capable of looking for food. In the world of automobiles, Mercedes-Benz India's top-end model range is driving growth for the automaker, navigating the challenges of a volatile business environment successfully.
[1] Mercedes-Benz India’s Focus on Top-End Models Drives Growth in 2025 [2] Mercedes-Benz India Launches AMG CLE 53 4MATIC+ Coupe [3] Mercedes-Benz India Leads India’s Luxury Car Market with 13% Year-on-Year Growth [4] Mercedes-Benz India’s Managing Director Discusses Market Growth and Strategy [5] Mercedes-Benz India’s Successful Launch of Eight New Luxury Vehicles in 2025
[1] The volatile business environment in India has not deterred Mercedes-Benz India, as they continue to thrive in 2025, attributing their growth to a strategic focus on top-end models.[2] Mercedes-Benz India showcased their commitment to the upper echelons of the automotive industry by launching the premium AMG CLE 53 4MATIC+ Coupe in 2025.[3] Overshadowing competitors such as BMW and Jaguar Land Rover, Mercedes-Benz India led India’s luxury car market with a remarkable 13% year-on-year growth, thanks to their emphasis on high-end models.[4] In discussions about the strategy behind Mercedes-Benz India's market success amidst volatility, Santosh Iyer, the Managing Director, underscored the importance of their focus on top-end and core model segments.[5] Amidst a subdued overall demand and market volatility, the company's launch of eight new luxury vehicles in 2025 has proven to be a winning strategy, elevating the brand's desirability in India's luxury car market.
